IP Development
IP previs and pilot development
Myth develops previs, pitchvis and animated pilots: a proof of concept that shows commissioners and investors what a project can be, and gives them the confidence to commit.
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What we provide
We develop previs, pitchvis and animated pilots.
Myth turns an idea or IP into a proof of concept: an animated preview made with enough craft and conviction to show commissioners and investors what a project can be.
Our credits include ITV and original films, and we develop the proof to win the room and unlock funding.
Start a project
Project still- Formats
- Previs, pitchvis, animated pilot
- Outcome
- Greenlight, funding, commission
- For
- IP holders, producers, brands
- Made in
- London, for clients worldwide
Definition
What is pitchvis, and what does it prove?
Definition
What is pitchvis, and what does it prove?
Pitchvis is an animated preview of a take on an idea or IP, used to win confidence in a pitch and unlock funding.
Myth develops previs, pitchvis and animated pilots as a proof of concept, helping IP holders, producers and brands secure a greenlight. Credits include ITV and original films.
What's included
What a proof of concept does for you
Raises confidence
A proof shows the room what a project can be, so a commissioner or investor can judge it before committing.
Supports funding
A compelling preview gives a funding conversation something concrete to back.
Helps secure a greenlight
It moves a concept from a deck to something that feels real enough to commission.
The decision
Previs, pitchvis or pilot?
Previs
The planning sandbox: staging, camera and pacing worked out before a shoot or full production.
Pitchvis
A persuasive preview of a take on an idea or IP, made to win confidence in a pitch.
Animated pilot
A proof-of-concept episode or sequence that shows what the project can be.
Project stillWhy Myth
Original-content and broadcast credibility
This buyer is buying belief that Myth can make something a commissioner will back. Our credentials are stated factually.
- Original films including A Modern Fairytale
- ITV Euro 2024 titles
- Broadcast work for Sky
- Original series, Stories for Life
Who it is for
For IP holders, producers and brands
IP holders & creators
A proof that sells the world to the people who can back it.
Producers
Confidence for a commission, built on a credible proof of concept.
Brands developing IP
A credible step into entertainment formats and owned IP.
How we work
How we develop the proof
Concept & treatment
We get under the idea, the take and the stage it is at, and agree what the proof has to do.
Design & development
We develop the look, the world and the characters that sell the concept.
Previs or pitchvis
We produce the proof, made to persuade the room rather than to plan a shoot.
Delivery for the pitch
We deliver in the formats your pitch, funding or commissioning conversation needs.
Portfolio
Original and broadcast work
A Modern Fairytale
Vegan activist film
LEGS
Myth Studio
2024 UEFA Euros
ITV
GROW
Sky
What clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Previs and pilots, answered
What is the difference between previs and pitchvis?
Previs is a planning sandbox for staging, camera and pacing. Pitchvis is a persuasive preview of a take on an idea or IP, made to win confidence in a pitch.
What is an animated proof of concept or pilot?
A short proof, a sequence or pilot, that shows what a project can be so commissioners or investors can judge it before committing.
Will it help us raise funding or get a greenlight?
A compelling proof of concept is built to raise confidence and support funding and commissioning conversations.
Can Myth handle original and broadcast work?
Yes. Myth's original films have been festival selected and its broadcast credits include ITV and Sky.
How much does a pitchvis or pilot cost?
It depends on length, design and the stage of development. Myth scopes each project and is clear about what drives the figure.
Start a development conversation
Let's chat.
Tell us about the concept and the stage it is at, and we'll come back with a route for the proof and a ballpark figure.
Myth Group
Myth Labs · AI AnimaticsRelated