Animated brand films

Animated Films

Animated brand films

Myth is an award-winning animation studio making animated brand films that build a lasting connection: founding stories, campaign films and values pieces, with hand-crafted illustration and original music, made in London for clients worldwide.

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Trusted by

IMG
Revolt
IHG
Deadbeat
ITV
PepsiCo
Pepsi
WMH&I
LADbible
YMU
Squint/Opera
Open University
7up
Uniqlo
Sky
Nestlé
Klick Health
Beiersdorf
Publicis Groupe

What we provide

Animated brand films audiences remember.

A brand film is not an explainer. It is a piece of storytelling built to make people feel something about who you are, from a founding story to a campaign centrepiece.

We craft the artwork, the animation, the script and the score together, so the film carries a single voice from first frame to final mix.

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Animated brand filmsProject still
Disciplines
2D, 3D and mixed media
Built for
Web, social, events, pitches
Typical length
1 to 4 minutes
Made in
London, for clients worldwide

Definition

What is an animated brand film?

An animated brand film is a narrative piece, usually one to four minutes, that tells your story and builds an emotional connection rather than explaining a product feature by feature.

Myth develops the concept, illustration, animation and original music as one, so the film feels crafted and unmistakably yours.

Sources (2)

Academic papers, recognised industry standards, and canonical industry texts that back up this definition.

  1. Storytelling: Branding in Practice. Fog, Budtz, Yakaboylu, Springer, 2005Supports: brand storytelling as a strategic practice
  2. The role of transportation in the persuasiveness of public narratives. Green, Brock, Journal of Personality and Social Psychology (APA), 2000Supports: narrative transportation engages an audience

How is a brand film different from an explainer?

An explainer makes something clear: how a product works, what a service does. A brand film makes something felt: who you are, what you believe, why it matters.

Both have their place. If you need to drive understanding, an explainer fits. If you need to build affinity, a brand film does the work.

Sources (2)

Academic papers, recognised industry standards, and canonical industry texts that back up this definition.

  1. Storytelling: Branding in Practice. Fog, Budtz, Yakaboylu, Springer, 2005Supports: story-led brand communication
  2. Multimedia Learning (2nd edition). Mayer, Cambridge University Press, 2009Supports: instructional, explanation-led communication

How long should an animated brand film be?

Most animated brand films run between one and four minutes. The right length follows the story rather than a fixed rule: long enough to build feeling, short enough to hold attention.

Myth shapes the runtime around the narrative and where the film will be seen, then cuts shorter versions for social and ads.

Sources (2)

Academic papers, recognised industry standards, and canonical industry texts that back up this definition.

  1. Multimedia Learning (2nd edition). Mayer, Cambridge University Press, 2009Supports: segmenting content into manageable lengths aids attention
  2. The Rising Cost of Consumer Attention. Teixeira, Harvard Business School Working Paper 14-055, 2014Supports: attention is scarce and costly to hold

What makes an animated brand film effective?

An effective brand film builds an emotional connection through story, character and craft rather than listing product features. Work that creates feeling tends to be remembered and shared more readily than work that only informs.

Myth develops concept, illustration, animation and original music together, so the film carries one coherent emotional through-line.

Sources (2)

Academic papers, recognised industry standards, and canonical industry texts that back up this definition.

  1. The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies. Binet, Field, IPA, 2013Supports: emotional, brand-building work drives long-term effects
  2. The role of transportation in the persuasiveness of public narratives. Green, Brock, Journal of Personality and Social Psychology (APA), 2000Supports: transportation into a story increases persuasion

Portfolio

Selected brand films

Forever Young

IMG

Main Film

Billington

Internet Speed

IHG

A Modern Fairytale

Vegan activist film

What's included

Films built around a story

01

Founding stories

The origin film that tells where you came from and why, the piece a brand returns to again and again.

02

Campaign films

A hero film at the centre of a campaign, designed to carry an idea across every channel.

03

Values & mission

Films that make what you stand for tangible, for customers, partners and your own team.

04

Original music & sound

Bespoke score and sound design, developed alongside the animation rather than added at the end.

The decision

Which kind of brand film?

Founding story

Founding story

The film that explains where you came from and what drives you, built to last for years.

Campaign film

Campaign film

A hero piece at the heart of a campaign, made to carry one idea across every channel.

Values & mission

Values & mission

A film that turns what you believe into something people can feel and remember.

Where the film works hardestProject still

Delivery

Where the film works hardest

One film, cut and formatted for every place it needs to live, so a single production keeps working long after launch.

  • Website hero film
  • Social and short-form cutdowns
  • Live events and conferences
  • Investor and sales decks
  • Recruitment and culture
  • Paid campaign versions

How we work

Story first, craft throughout

01

Discovery

We get to the heart of the story: who you are, what you want people to feel, and why it matters now.

02

Script & concept

We shape the narrative and the visual concept, so the idea is agreed before any artwork begins.

03

Illustration & animation

Our illustrators and animators build the world frame by frame, in the style that suits the story.

04

Music & sound

Original score and sound design, developed in step with the picture.

05

Edit & delivery

Final edit, grade and delivery in every format the film needs to live in.

What clients say

"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."

Cathy Graham Kidd / Senior Marketing Director, Pepsi Global

FAQ

Brand films, answered

What is a brand storytelling video?

A brand storytelling video is a short animated film crafted to share the deeper story behind a brand. Rather than listing features or products, it uses characters, emotion, and carefully structured narrative to engage viewers and build a genuine connection. Think of it as the difference between telling someone what you do and showing them why it matters.

How is a brand film different from an explainer video?

An explainer video typically walks viewers through how a product or service works. A brand film goes further, capturing your identity, values, and mission in a format that inspires and captivates. Both have their place. Explainers convert. Brand films build loyalty.

How much does an animated brand film cost?

Cost varies depending on the length, complexity, and style of the project. A 60-second motion graphics piece has a different scope to a 4-minute character-driven narrative film with original music and voiceover. We discuss budget openly from the start and will shape a proposal to suit your goals. Get in touch for an honest conversation.

How long does the production process take?

Most brand film projects take between 6 and 12 weeks from start to final delivery. The timeline depends on the length, complexity, and how many stakeholders are involved in the approval process. We keep things moving and share updates at every stage.

Can I use the brand film across different marketing channels?

We do. We create every piece with multiple platforms in mind. Whether it lives on your website, rolls at a live event, runs as a campaign across social channels, or features in an investor pitch, the video is designed and delivered in all the formats you need.

What if we're not sure what our brand story is?

That's perfectly fine, and more common than you might think. Part of our expertise is helping you discover and articulate the narrative you didn't know you had. We act as a creative partner, asking the right questions and guiding you through the process of uncovering what makes your brand worth talking about.

Why animation over live action?

Animation gives us complete creative freedom. There are no limits on setting, character, or visual style. It also ages well: an animated piece won't look dated in a few years the way live footage sometimes does. And it lowers the audience's defences. People engage with animation differently to live action. It feels less like advertising and more like storytelling.

Can you produce films for a specific campaign or moment?

Yes. We produce films designed for product launches, rebrands, seasonal campaigns, recruitment drives, and cultural moments. We shape the narrative to suit the occasion and deliver assets optimised for wherever the content needs to live.

Do you write the script?

Yes. Scriptwriting is a core part of our process. We develop the concept and script collaboratively with your team, refining it until every line delivers. If you already have a script, we're happy to work from that too.

Do these films include sound design and music?

Every brand film we produce includes a complete audio layer: sound design, music (often original), and voiceover direction if needed. Sound is half the experience, and we treat it with the same care as the visuals.

How do brand films help build customer loyalty?

When people see themselves reflected in your story, they form an emotional bond. They don't just buy your products. They believe in your purpose. That sense of shared values turns a casual customer into someone who advocates for your brand.

What industries benefit from brand storytelling films?

Any industry with a story worth telling. We've worked with consumer brands, tech companies, activist organisations, cultural institutions, charities, and production companies. The common thread is clients who want to connect with their audience on a deeper level than a product demo or sales pitch can achieve.

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Let's chat.

Tell us the story you want to tell, and we'll come back with an approach and a ballpark figure.