
Animated Films
Animation production for advertising and TV
Myth is a London animation studio making broadcast-quality work for advertising and television. Our credits include the ITV Euro 2024 opening titles and the title sequence for Sky's GROW, handled from concept to delivery in every broadcast format.
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What we provide
Broadcast-quality animation for advertising and TV.
We produce TV commercials, title sequences, channel branding, broadcast graphics packages and cinema advertising, handling every stage from concept through to delivery in all required formats.
Our work has appeared across major UK networks and international platforms. Every frame is built for the big screen and made to the technical standards broadcast demands.
Start a project
Project still- Disciplines
- 2D, 3D and motion graphics
- Built for
- Broadcast, VOD and cinema
- Deliverable
- Spots, titles, graphics packages
- Credits
- ITV, Sky, Cannes
Definition
What counts as broadcast animation?
Definition
What counts as broadcast animation?
Broadcast animation is any animated work made to broadcast and streaming technical standards: commercials, title sequences, idents, bumpers and full graphics packages, delivered in the codecs and formats networks require.
Myth produces all of it to a single creative standard, with director-led art direction that tends to punch above the typical budget and timeline.
Sources (2)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- Recommendation ITU-R BT.709: Parameter values for the HDTV standards. ITU-R, International Telecommunication Union, 2015Supports: HDTV picture and colour parameters define broadcast
- EBU R 128: Loudness normalisation and permitted maximum level of audio signals. European Broadcasting Union, EBU, 2020Supports: broadcast loudness requirements
What technical standards does broadcast animation have to meet?
Broadcast and streaming delivery follows recognised technical standards covering picture, colour and audio, including loudness normalisation and the approved codecs and frame rates set by bodies such as the EBU, ITU and SMPTE.
Myth masters every deliverable to the spec each network and platform requires, so nothing is rejected at transmission.
Sources (3)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- Recommendation ITU-R BT.709: Parameter values for the HDTV standards. ITU-R, International Telecommunication Union, 2015Supports: HDTV picture and colour standards
- EBU R 128: Loudness normalisation and permitted maximum level of audio signals. European Broadcasting Union, EBU, 2020Supports: broadcast loudness normalisation
- SMPTE Standards (Interoperable Master Format and delivery). SMPTE, Society of Motion Picture and Television Engineers, 2020Supports: broadcast delivery package standards
How is animation for advertising different from other animation?
Advertising animation works to fixed durations, immovable transmission deadlines and strict technical delivery, on top of the creative brief.
Myth plans production around those constraints from the start, so the work lands on air on time and on spec.
Sources (1)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies. Binet, Field, IPA, 2013Supports: advertising balances short-term response and long-term brand building
Portfolio
Broadcast work
2024 UEFA Euros
ITV
GROW
Sky
Forever Young
IMG
A Modern Fairytale
Vegan activist film
What's included
From concept to broadcast master
TV commercials
Animated commercials across 2D, 3D and motion graphics for broadcast, VOD and cinema, from concept and script through to final delivery.
Title sequences
Opening titles and end credits that set the tone and become part of the conversation, like our ITV Euro 2024 and Sky GROW work.
Broadcast packages
Lower thirds, title cards, transitions, bumpers and idents, designed as one coherent on-screen system.
Channel branding
Channel identities and rebrands, translated from static guidelines into dynamic motion without losing brand integrity.
The decision
Commercial, title sequence or graphics package?

TV commercial
A single, crafted spot for broadcast, VOD or cinema, built around one idea and one air date.

Title sequence
An opening sequence that introduces a programme and sets its tone, made to be watched rather than skipped.
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Graphics package
A full on-screen system of lower thirds, bumpers, idents and transitions, with templates your team can apply.
Project stillDelivery
Every format you need
Broadcast deadlines are immovable, so we plan backwards from the air date and deliver in every format the network, platform or cinema needs.
- ProRes and DNxHD masters
- HD, 4K and UHD
- Social and web cutdowns
- Multi-language localisation
- Subtitle and caption files
- Idents, bumpers and end credits
How we work
Built around immovable air dates
Brief & research
We get under the brief, the audience and the channel, and agree what the work has to achieve.
Concept & treatment
We develop the idea and a treatment that shows the creative direction before a frame is animated.
Styleframes & animatic
We lock the look and the timing with styleframes and an animatic, so there are no surprises in production.
Production
Our animators, illustrators and 3D artists build the work to broadcast standard.
Post & delivery
Sound, grade and final masters, delivered in every format your air date demands.
What clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Broadcast animation, answered
What broadcast formats do you deliver in?
We deliver in all standard broadcast formats including ProRes, DNxHD, and various codecs for HD, 4K, and UHD. We also provide social and web-optimised versions for digital distribution. If your network or platform has specific technical requirements, we'll meet them.
How long does a title sequence take to produce?
Typically 8 to 12 weeks from brief to delivery. Shorter timelines are possible depending on complexity and approval cycles. The ITV Euro 2024 titles were produced over sixteen weeks, which reflected the ambition and scale of the project.
How much does broadcast animation cost?
Costs depend on the format (title sequence, TVC, graphics package), the animation technique, the length, and the complexity of the creative. We scope every project individually and provide a clear, itemised quote. Get in touch with your brief for an honest conversation about budget.
Can you work with existing brand guidelines?
We regularly work within established brand systems, translating static guidelines into dynamic motion while maintaining brand integrity. If a network or brand has a defined visual language, we'll work within it.
Do you handle sound design and music?
Yes. We either work with our trusted sound partners or collaborate with your preferred composers and sound designers to create a complete audio-visual package. For broadcast work especially, sound is a critical part of the experience.
Can you produce animation for TV commercials?
We produce animated TV commercials across 2D, 3D, and motion graphics for broadcast, VOD, and cinema. We handle everything from concept and scriptwriting through to final delivery in broadcast-ready formats.
Do you work with production companies and agencies?
A large portion of our broadcast work comes through production companies and agencies. We're comfortable working within existing creative frameworks, plugging into production timelines, and delivering to agency specifications.
Can you produce animation for international broadcasts?
Yes. We work with clients and broadcasters internationally. We deliver in all required formats and can handle multi-language localisation, subtitle integration, and regional adaptations.
What's the process for creating broadcast graphics packages?
We start by understanding the programme or channel's identity, then develop a visual system that covers all the necessary elements: lower thirds, title cards, transitions, bumpers, idents, and end credits. Everything is designed as a cohesive system so it holds together on screen. We deliver templates and guidelines so your team can apply the system consistently.
Can you combine 2D and 3D techniques for broadcast work?
Yes, and we often do. The ITV Euro 2024 titles combined 3D/CGI environments with 2D character animations. Mixing techniques often produces something more distinctive and visually rich than using a single approach.
How do you handle tight broadcast deadlines?
We've built our production pipeline specifically for the demands of broadcast, where deadlines are immovable. We plan backwards from the delivery date, build buffer into the schedule where possible, and maintain clear milestone sign-offs throughout so nothing gets stuck.
What makes Myth different from other broadcast animation studios?
We treat broadcast work as a creative opportunity, not just a technical delivery. A lot of studios in this space are set up to execute efficiently, but the work can feel formulaic. We bring a director-led approach to every project, which means the art direction punches above what's typical for the budget and timeline. The ITV Euro 2024 titles are probably the best example of that.
Start a broadcast project
Let's chat.
Tell us about the spot, the series or the channel, and we'll come back with a route through production and a ballpark figure.
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