Title sequence animation

Most title sequences take 8 to 12 weeks from brief to delivery. Highly complex or ambitious projects can run longer. The ITV Euro 2024 titles were produced over sixteen weeks, reflecting the scale and ambition of the work. We'll agree a realistic timeline during the concept phase.

It varies significantly based on the technique (2D, 3D, mixed media), the length, the level of detail, and the number of concept rounds. A graphics-led title sequence has a different scope to a full narrative animation with bespoke character design. We scope every project individually. Get in touch for an honest conversation about budget.

Ideally, a brief that covers the programme's genre, tone, audience, and visual ambitions. Existing material (scripts, mood boards, pilot footage) is incredibly helpful. If you're at an earlier stage, we can work from a conversation and develop the brief together.

Yes. We deliver in all required digital and broadcast formats. Streaming titles have a different challenge to traditional broadcast: viewers can skip them. That means the titles need to earn their place by being compelling enough to watch. We design with that in mind.

We handle both. We either produce the sound design and music through our trusted partners, or collaborate with your preferred composers and sound designers. For title sequences, we strongly recommend developing audio and visual in parallel, as the two are inseparable in the final experience.

Some clients come to us with a fully formed concept and need us to execute it. Others want us to develop the concept from scratch. We're comfortable with both, and with anything in between.

We work across 2D hand-drawn animation, vector and cel animation, 3D/CGI, mixed media, and hybrid approaches. The technique is always determined by what serves the programme best. We'll recommend an approach during the concept phase, or explore multiple options if you're unsure.

Yes. In fact, we'd recommend it. Designing the titles and the wider graphics package together ensures visual consistency across the entire programme. We create lower thirds, title cards, transitions, bumpers, and idents as a cohesive system.

We do. End credits are an opportunity to reinforce the programme's identity and leave viewers with a final impression. We design animated end sequences that feel like a proper conclusion, not an afterthought.

Yes, and this is one of our strengths. The ITV Euro 2024 titles combined 3D/CGI environments with 2D character animations and bespoke paper textures. Mixing techniques often produces something more distinctive and visually rich than using a single approach.

We deliver in all standard broadcast formats including ProRes, DNxHD, and various codecs for HD, 4K, and UHD. We also provide web-optimised and social cutdown versions for promotional use.

Our ITV Euro 2024 opening titles were highlighted by the Guardian as a standout of the tournament and received widespread positive reception across social media. Our broader work has earned the Cannes Black Dolphin for Best Animation, Archiboo 2024, and Learning on Screen 2024.

Clarity of vision. A great title sequence captures the essence of a programme in a matter of seconds. It's not about showing off every technique you know. It's about finding the one visual idea that encapsulates the world, the tone, and the emotional register of what's about to unfold, and then executing it with precision and care.

Most of our title sequence work comes through production companies and broadcasters. We're experienced with the particular dynamics of these relationships: working alongside showrunners, navigating multi-stakeholder sign-off, and delivering to immovable transmission dates.