Animation, Motion Design and AI Production Insights

A practical comparison of 2D, 3D, and hybrid 2D/3D animation for brand and broadcast work, with timelines and a case study from the ITV Euro 2024 title sequence.

"Can we use AI?" is now the starting pistol on a lot of animation briefs. The answer varies by project. Here is how to choose between AI, traditional, and hybrid production, with a six-question decision framework.

Hybrid AI animation pairs traditional craft with AI video models. The parts that benefit from human work stay human, the parts that benefit from compression get compressed, and three months of work can land in four weeks.

Stop-motion retains a certain magic above other styles. From full CGI to hybrid AI workflows to real-life models, there are many ways to recreate that handmade charm.

Behind the slopalanche, many artists and studios are quietly finding ways to use AI that improve their output while retaining the craft. The real unlock starts with understanding what makes creative work feel like creative work.

From the primordial feeds of early YouTube to the corporate Memphis bubble and beyond. A personal history of the explainer video, and why branded storytelling never really went away.

The AI revolution is no longer a complete shock for creatives. But will it replace animators? The short answer is no, but it will fundamentally change how animation is created.

A complete breakdown of the animation production timeline. From pre production through to final delivery, understand what goes into producing animated content and where time is truly spent.

Why does one studio quote £15k while another comes back with £150k? The 8 biggest factors that affect animation pricing, and how to make smarter decisions with your budget.

Visual learning is powerful. Here's how animated content is transforming complex subjects into engaging lessons.

Your team doesn't have to be in the same room to make magic happen. A look at how remote teams are reshaping creative work.

Myth Studio successfully navigated the challenges of the pandemic by specialising in animation and motion graphics. A case study on scaling a creative business.

How we brought A Modern Fairytale to life: a hand-illustrated animated short film championing animal welfare and plant-based living.

How we designed and animated the broadcast titles for ITV's coverage of Euro 2024, from early concept sketches to final delivery.

How we created a charming animated TV advert for Nestle Compleat, bringing lovable characters to life through detailed stop-motion inspired 3D animation.