The most functional family on British TV

In 2019, we were contacted by the creative director at what was then the pluckiest underdog in the video streaming service arena. They offered us the opportunity to pitch a design for the new platform's motion brand style.

We responded by designing a 'functional' family. This was a series of characters, including a cat and dog, that could be used to explain the various aspects of the Britbox platform in a friendly manner.

The style was then used to roll out 4 explainer videos, as well as a corresponding infographic still version.
"We contacted Myth Studio when we needed a series of quick-turn around but distinctive looking explainer videos for BritBox. James and team were phenomenally easy to deal with and turned around the work in record time, but most importantly the finished work looks fantastically stylish and completely unique. Thoroughly recommended."

Neill Torbit
Creative Director, Britbox
Creating a set of characters for your brand, company or project can be great way to tell enduring, engaging stories. Once a family of characters have been designed or a style has been established, they can be used across a wide variety of executions.

If you are looking to create a motion brand style or a set of characters that can represent your company, we can provide the designs, assets and a character family playbook. This can then be used to easily add characters to your branded films and stories.
Talk to us about how we can add characters to your project.
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