Specialism
Social media animation studio in London
Myth is a London studio making scroll-stopping animation for social. Built for the platform and the format, designed to earn attention in the first second and to work with the sound off.
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What we provide
Animation built for the feed.
As an animation studio for brands and broadcasters, we produce social-first animation for Instagram, TikTok, LinkedIn and YouTube, in every aspect ratio a platform needs, designed to read on a small screen.
We plan for repurposing from the start, so a single production delivers multiple durations, formats and platform-specific cutdowns.
Start a project
Project still- Built for
- Instagram, TikTok, LinkedIn, YouTube
- Formats
- 9:16, 1:1 and 16:9
- Deliverable
- Campaigns, loops, cutdowns
- Made in
- London, for clients worldwide
Definition
What makes social media animation different?
Definition
What makes social media animation different?
Social animation is made for the feed: short, format-native and designed to earn attention in the first second, usually watched on a phone with the sound off.
Myth designs for that context with captions, on-screen text and strong visual storytelling, then delivers the cutdowns and aspect ratios each platform needs.
Sources (1)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- The Rising Cost of Consumer Attention. Teixeira, Harvard Business School Working Paper 14-055, 2014Supports: attention is scarce and contested in feeds
Why is the first second so important in social animation?
On a feed, viewers decide within the first moments whether to keep watching, so social animation has to earn attention almost immediately or it is scrolled past.
Myth front-loads the hook, leading with the strongest visual idea rather than a slow build.
Sources (1)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- The Rising Cost of Consumer Attention. Teixeira, Harvard Business School Working Paper 14-055, 2014Supports: the rising cost of capturing attention
Why is social media animation designed to be watched without sound?
A large share of feed video is watched with the sound off, so captions and on-screen text need to carry the message rather than audio alone.
Myth designs for sound-off viewing by default, with captions and text built into the animation.
Sources (1)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- A silent world: 85 percent of Facebook video is watched without sound. Digiday, Digiday, 2016Supports: most social video is watched with sound off
What's included
Made to perform in the feed
Platform-native design
Work designed for the platform and the format, not a broadcast spot squeezed into a square.
Sound-off legibility
Captions, on-screen text and visual storytelling so the message lands without audio.
Cutdowns & variations
Multiple durations and aspect ratios from one production, so the budget works harder.
Hook-first edits
Edits built around the first second, where social content is won or lost.
The decision
A single piece or a content run?
A hero piece
One crafted, scroll-stopping film for a launch or a key campaign moment.
A content run
A batch of related pieces and cutdowns to keep a channel fed across a campaign.
We advise on the fit
We recommend the mix that serves the goal, the platforms and the budget.
Project stillDelivery
Ready for every platform
We deliver in the aspect ratios and durations each platform needs, captioned and optimised, so your team can post without reformatting.
- 9:16, 1:1 and 16:9 versions
- Platform-specific cutdowns
- Captioned and sound-off versions
- Multiple durations
- Optimised file sizes
- Source files on request
How we work
How we make your social animation
Discovery & brief
We get clear on the platforms, the audience and the goal for the content.
Concept & design
We design a format-native look and lock the creative direction before animating.
Animatic
We block the hook and pacing so the first second earns the rest of the view.
Animation
We animate the piece and build the cutdowns and formats in parallel.
Delivery
Captioned, optimised assets in every aspect ratio, ready to post.
Portfolio
Social animation in motion
A Modern Fairytale
Vegan activist film
Social Security Scotland
Public sector campaign
Internet Speed
IHG
Forever Young
IMG
What clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Social media animation, answered
What platforms and formats do you produce for?
We produce for Instagram, TikTok, LinkedIn, YouTube and more, in every aspect ratio a platform needs, including 9:16 vertical, 1:1 square and 16:9. We design the work to read on a small screen and to earn attention in the first second.
How much does social media animation cost?
It depends on length, style and how many cutdowns you need. A single short loop costs far less than a full social campaign with multiple edits. We scope every project around volume and craft, and give you a clear, itemised quote upfront.
How long does a social animation project take?
Short pieces can take a couple of weeks. A larger campaign with multiple formats and cutdowns usually runs three to five weeks depending on scope and the approval process. We map a realistic timeline before we start.
How many cutdowns can you produce from one project?
As many as the campaign needs. We plan for repurposing from the start, so a single production can deliver multiple durations, aspect ratios and platform-specific edits, which makes the budget work harder across channels.
Do you design for sound-off viewing?
Yes. Most social is watched without sound, so we build legibility in with captions, on-screen text and strong visual storytelling, while still designing sound for when it's on. Your message lands either way.
Do you work with brands and agencies?
We work directly with brand and social teams, and we plug into agencies as a specialist animation partner. We're comfortable working to existing creative direction, content calendars and platform requirements.
Start a social project
Let's chat.
Tell us about the platforms, the audience and the goal, and we'll come back with a route, a rough timeline and a ballpark figure.
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