Brand Storytelling
Brand storytelling is the practice of using narrative structure, character, conflict, resolution, in marketing content so that a company's values and message register emotionally with its audience.
Effective brand storytelling creates a narrative arc where the customer is the hero and the brand is the guide. Myth Studio's brand films use bespoke illustration, original music, and refined narrative craft to turn marketing messages into engaging stories that audiences want to watch and share. Our portfolio includes work for clients such as IMG and PepsiCo.
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Related concepts
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Sources
Academic papers, recognised industry standards, and canonical industry texts that back up claims in this entry.
- Building strong brands. Aaker, D. A., Free Press, 1996Supports: Foundational text on brand identity and narrative as a strategic asset
- Storytelling and the construction of brands. Lundqvist, A., Liljander, V., Gummerus, J., van Riel, A., Journal of Brand Management, 2013Supports: Empirical evidence that brand stories shape consumer perception and willingness to pay
Frequently asked questions
What makes a brand film different from an advert?
An advert sells a product directly. A brand film sells the company behind the product, usually by following a character or a value the brand stands for. Brand films tend to be longer, more emotional, and lighter on direct call-to-action. They live on a brand's own channels and longer-form social, where viewers choose to watch.
How long is a typical brand film?
Most brand films we make sit between 60 seconds and three minutes. Anything shorter starts to behave like a standard advert. Anything much longer needs a strong narrative reason to hold attention. We pick the length based on the message and the channel, not a fixed rule, and lock it in pre-production.
Does animation work better than live action for brand storytelling?
It depends on the message. Animation is stronger when the brand needs to picture an idea that does not exist in the real world: an internal process, a future product, an abstract value. Live action is stronger when the brand wants to show real people, real places, or proof. Many of our brand films mix both inside one piece.