Brand Systems
Illustrative motion systems
Myth is a London studio specialising in illustration-led animation. We design an ownable illustrated world, animate it with character, and define a motion playbook so the style scales across everything you make.
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What we provide
We design and animate illustration-led worlds.
Myth designs an ownable illustrated world with a hand and a point of view, animates it with character, and defines a motion playbook so the style scales across campaigns, social and film.
We have made illustration-led work for Sky and Nestlé, and we build the style to be repeatable rather than one-off.
Start a project
Project still- Discipline
- Illustration-led animation
- Deliverable
- Illustrated world + motion playbook
- Applied across
- Campaigns, social, film, brand
- Made in
- London, for clients worldwide
Definition
What is illustrative animation?
Definition
What is illustrative animation?
Illustrative animation is animation built on an illustrated visual language rather than templated motion graphics. It has a hand and a point of view.
Myth designs an ownable illustrated world, animates it with character, and defines a motion playbook so the style scales across campaigns, social and film. Clients include Sky and Nestlé.
What's included
Illustration as a craft
Ownable, not generic
An illustrated world competitors cannot replicate, designed around your brand rather than pulled from a template.
A hand and a point of view
Work with character and craft, where the drawing itself carries the brand.
Character-led design
Illustrated characters and scenes that move with intent, not generic shapes and type.
The decision
Illustrative or graphic motion?
Illustration-led
An illustrated world with a hand and characters. This page. Best when the look itself is the differentiator.
Graphic & identity-led
Logo behaviour, type and graphic motion as a governed identity system.
Brand motion systems
Project stillThe differentiator
The motion playbook
We test and establish motion principles during the project, then collate them into a brand motion playbook. The illustrated style becomes repeatable, so future work is cheaper, easier and consistent. This is the cost argument and the differentiator in one.
- Motion principles established per project
- Collated into a reusable playbook
- A repeatable, ownable illustrated style
- Cheaper, faster future production
- Consistency across every piece
How we work
How we build the world
Concept & illustration
We design the illustrated world and its characters, and set the look.
Motion principles
We test how the world moves and establish the principles that define its motion.
Animation
Our artists animate the world with character, weight and craft.
Playbook handover
We collate the principles into a playbook so the style scales across future work.
Portfolio
Illustrated worlds in motion
A Modern Fairytale
Vegan activist film
A Space For
Social Security Scotland
Biodiversity
Chiswick Park
Inchstones
Nestlé Compleat
What clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Illustrative animation, answered
What is illustrative animation?
Animation built on an illustrated visual language, with a hand and a point of view, rather than templated motion graphics.
How is it different from motion graphics?
Motion graphics often use generic shapes and type. Illustrative animation gives a brand an ownable illustrated world that competitors cannot replicate.
Can the style be reused?
Yes. Myth collates the motion principles into a playbook, so the illustrated style is repeatable and future work is cheaper and consistent.
Is this the same as a brand motion system?
They are related. A brand motion system is identity and graphic led. Illustrative motion systems are illustration led. Many brands use both.
How long does an illustrated project take?
It depends on the amount of original illustration and animation. We map a schedule to your deadline at the start and flag anything tight up front.
Start an illustrated project
Let's chat.
Tell us about the look you want and where the illustrated world needs to live, and we'll come back with a route and a ballpark figure.