Brand Systems
Brand motion systems
Myth defines how your brand moves. A kinetic identity, motion principles and a playbook your teams apply across web, social, product and broadcast, so the brand stays consistent wherever it moves.
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What we provide
We define how your brand moves.
Myth builds a brand motion system: motion principles, logo behaviour, type in motion and transitions, codified into a playbook your teams apply across web, social, product and broadcast.
We have built motion for Sky, ITV, the Open University and PepsiCo, and we treat the system as a long-term brand asset.
Start a project
Project still- Discipline
- Kinetic identity, motion language
- Deliverable
- Motion playbook your teams apply
- Applied across
- Web, social, product, broadcast
- Made in
- London, for clients worldwide
Definition
What is a brand motion system?
Definition
What is a brand motion system?
A brand motion system defines how a brand moves: motion principles, logo behaviour, type in motion, transitions and pacing, codified in a playbook teams can apply.
Brands now live in motion across digital and broadcast, so how a brand moves needs the same definition as how it looks. Myth builds that system for brands, agencies and broadcast.
What's included
What a brand motion system includes
Motion principles & easing
The rules of movement for the brand: pacing, easing and how things enter, settle and leave.
Logo & wordmark behaviour
How the identity animates, resolves and signs off, defined for every context it appears in.
Type, shape & transitions
Type in motion, graphic elements and the transitions that hold a sequence together.
The playbook
A guidelines document your teams and partners apply, so motion stays on brand without Myth on every job.
The case
Why a system, not a one-off
Consistency at scale
Every team and partner produces motion that behaves the same way, so the brand reads as one brand.
Lower future cost
A system means every future piece starts from defined rules, so it is faster and cheaper to produce.
Faster production
Decisions are made once, up front, rather than relitigated on every brief.
Who it is for
For brand teams and for agencies
In-house brand & design teams
You get consistency across every channel and lower future cost, with a playbook your team can apply directly.
Branding agencies
You get a motion partner that extends a static rebrand into motion, without diluting the work you have done.
How we work
How we build the system
Define principles
We set the brand's rules of movement from its identity, audience and where it needs to move.
Prototype the system
We prototype logo behaviour, type and transitions, and test them across real formats.
Codify the playbook
We collate the principles and behaviours into a playbook other teams can apply.
Hand over & support
We deliver the system, brief your teams and support them as the brand moves into production.
Portfolio
Brand motion at scale
GROW
Sky
Myth Ident
Myth Studio
2024 UEFA Euros
ITV
Forever Young
IMG
What clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Brand motion systems, answered
What is a brand motion system?
It is the defined way a brand moves: motion principles, logo behaviour, type in motion, transitions and pacing, set out in a playbook teams can apply consistently.
What is the difference between a motion system and a one-off animation?
A one-off solves a single brief. A system defines how everything moves, so every future piece is faster, cheaper and on brand.
Can our in-house team use the system?
Yes. Myth delivers a playbook and guidance so internal teams and other partners can produce on-brand motion without Myth on every job.
How is this different from motion design?
Motion design covers individual motion-graphics pieces. A brand motion system defines the rules behind all of them.
How much does a brand motion system cost?
It depends on scope, the number of brand elements and the depth of the playbook. Myth scopes each engagement and is clear about what drives the figure.
Start a motion system
Let's chat.
Tell us where the brand needs to move and which teams will apply the system, and we'll come back with a route and a ballpark figure.