Key Concepts
Back to KnowledgeCreative Craft & Animation Principles
Squash & Stretch
Squash and stretch is often considered the most important of the 12 basic principles. When an object moves, its shape changes depending on its speed and inertia.
This principle gives animated objects weight and flexibility. Without it, movement can feel rigid. Importantly, the object's volume must remain consistent throughout. It is fundamental to both character animation and motion design.