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Key Concepts

Business & Client-Facing

Animation PipelineCreative DirectionBrand StorytellingPre-ProductionAnimaticsAI AnimaticsMixed-Media AnimationVisual ConsistencyArt DirectionMotion BrandingScope DefinitionCreative TreatmentsStyleframes vs StoryboardsProduction SchedulingUsage Rights & LicensingBudget vs ComplexityRevisions & Feedback Protocols

Creative Craft & Animation Principles

Character Animation2D Animation3D AnimationActing for AnimationTiming & SpacingCinematic LightingLayout & CompositionDesign FramesStoryboardingVisual Development (VisDev)AnticipationFollow-Through & OverlapExaggerationSilhouette ClarityPerformance AnimationCamera LanguageColour ScriptsEnvironment DesignSquash & StretchStaging

Technical, Production & CG

RiggingCompositingRenderingAsset ManagementSimulationCamera AnimationPacing & RhythmFeedback CyclesTexturing & ShadingLook Development (LookDev)Animation Curves & Graph EditorPrevisualisation (Previs)Pipeline Automation

AI-Native & Innovation

AI-Assisted AnimationLook Development with AI
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Technical, Production & CG

Texturing & Shading

Texturing involves painting details onto a 3D model. Shading involves defining how the material reacts to light, is it shiny like plastic or dull like chalk?

Together, they define the look of the object. High-quality texturing and shading add the tactile detail that makes computer graphics believable, feeding directly into the look development stage.

LookDev
PreviousFeedback CyclesNext Look Development (LookDev)

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Get in Touch

New Business

Izzy Hill

izzy.hill@mythstudio.co.uk

General

hello@mythstudio.co.uk+44 (0)20 3026 0512

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