Motion Branding

Motion branding defines the kinetic identity of a brand. Just as a brand has a colour palette, it should have a 'motion behaviour'. Is it bouncy and playful? Or smooth and sophisticated?

These motion guidelines ensure consistency across all video and digital touchpoints. A recognisable motion language can be as iconic as a static logo. Myth Studio's motion design team develops motion systems for brands including Uniqlo and PepsiCo, translating static brand identities into dynamic formats.