Knowledge
What we're learning, thinking about, and sharing as we build the future of animation.
Articles

Creating a Vegan Activist Film
How we brought A Modern Fairytale to life: a hand-illustrated animated short film championing animal welfare and plant-based living.

ITV Euro 2024: Behind the Titles
How we designed and animated the broadcast titles for ITV's coverage of Euro 2024, from early concept sketches to final delivery.

How Myth Studio Built Itself to Scale on Demand
Myth Studio successfully navigated the challenges of the pandemic by specialising in animation and motion graphics. A case study on scaling a creative business.

The Key to Creativity: Breaking Down Barriers in Remote Collaboration
Your team doesn't have to be in the same room to make magic happen. A look at how remote teams are reshaping creative work.

How Animation Helps in Education
Visual learning is powerful. Here's how animated content is transforming complex subjects into engaging lessons.

Will Animation Be Replaced by AI?
The AI revolution is no longer a complete shock for creatives. But will it replace animators? The short answer is no, but it will fundamentally change how animation is created.

What Affects the Cost of an Animated Video? The 8 Biggest Factors
Why does one studio quote £15k while another comes back with £150k? The 8 biggest factors that affect animation pricing, and how to make smarter decisions with your budget.

How Long Does Animation Take? A Complete Guide to the Animation Process
A complete breakdown of the animation production timeline. From pre production through to final delivery, understand what goes into producing animated content and where time is truly spent.

How Can Artists Use AI Without Losing the Craft (and How Not To)
Behind the slopalanche, many artists and studios are quietly finding ways to use AI that improve their output while retaining the craft. The real unlock starts with understanding what makes creative work feel like creative work.
Recognition
Awards & Press
Recognised at the Archiboo Awards, Learning on Screen Awards, Cannes Corporate Media & TV Awards, and more.
Key Concepts
Key Concepts Glossary
A comprehensive guide to the language of animation, motion design, and creative production.