Double Nickel Entertainment

Check out the process breakdown of our 15 sec ident for the iconic Double Nickel Entertainment logo animation.
We found that simplicity in design with strong animation fundamentals was the best way to convey the characterful story. The original logo was designed by Milton Glaser, who is known for his playful psychedelic graphics and the famous 'INY' logo.

Jonathan Kamester's concept combined the influence of Glaser with the hustle and bustle of filmmaking, using small characters that create a big spectacle!

We received snippets of vintage stationary, paintings, and other inspiring work of Glaser's to keep the inspiration flowing.

Here is what he created out of the following references, with the rough animatic and pre production concepts.


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Client - Double Nickel Entertainment
tProducer - Frankie Evans
Art Director - Jonathan Kamester
2D Animator - Samantha Jones and Campbell Hartley
Sound Designer - Rhydian Evetts