AI Animatics
AI animatics are pre-visualisation animatics produced with generative AI tools. Where a traditional animatic uses hand-drawn frames or stock imagery, an AI animatic uses image and video models to produce frames at near-broadcast visual fidelity, in days rather than weeks. They are used most often by brand and agency teams to test creative concepts before committing to full production.
AI animatics are the core service of Myth Labs, our sister studio specialising in research animatics for market testing and pre-production for broadcast campaigns. Myth Labs produces research-grade animatics for brands including PepsiCo, 7UP, and Copa90.
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Related concepts
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Sources
Academic papers, recognised industry standards, and canonical industry texts that back up claims in this entry.
- Make-A-Video: Text-to-Video Generation without Text-Video Data. Singer, U., Polyak, A., Hayes, T., et al., arXiv (ICLR 2023), 2022Supports: Text-to-video generation foundation behind AI-driven animatics
- Imagen Video: High Definition Video Generation with Diffusion Models. Ho, J., Chan, W., Saharia, C., et al., arXiv (Google Research), 2022Supports: Diffusion-based video synthesis used in AI-assisted animatic prototyping
- AnimHost: Artist-in-the-Loop AI Animation. Zhao et al., ACM SIGGRAPH, 2024Supports: AI pre-vis animation synthesis
Frequently asked questions
How is an AI animatic different from a traditional animatic?
A traditional animatic uses rough sketched panels or stock images on a timeline. An AI animatic uses generative image and video models to produce panels at near-broadcast visual fidelity. The story logic (timing, edit, voiceover) works the same way; the visual quality is much higher, and the production time drops from weeks to days.
When should a brand use an AI animatic?
When you need to test a creative concept with stakeholders or research panels before committing to full production. AI animatics work especially well for brand and agency teams running concept testing, pitching to internal stakeholders, or pre-visualising broadcast campaigns. They are not a replacement for the final film, but they remove most of the risk before the final film is greenlit.
Are AI animatics broadcast-ready?
Not by themselves. They are pre-visualisation tools: high enough fidelity to test the idea, not finished masters. The final broadcast film is then made traditionally, often by Myth Studio, with the approved AI animatic as the locked reference. Read more on the Myth Labs site.