Created as a visual poem, this typographic animation explores how 'words' convey feelings when read. It uses motion graphics theory and principles to amplify the feelings conjured by the words.
The animation is driven by motion typography, however, the look & feel of the graphics were inspired by, and in some cases, created by Midjourney AI. We used Myth Studio's visual prompt guide to find a style, combining prompts until we created assets that could work for this animation.
The colours, and many of the designs, were influenced by Kazimir Malevich, a 20th century Ukrainian avant-garde artist and art-theorist.
We used [Kazimir Malevich] as a prompt in Midjourney, combined with prompts such as [2d contemporary illustration]
Using Midjourney alows us to quickly produce a bunch of options for the design to choose from. Once we settled on the version we wanted, we traced it in Adboe Illustrator to create the vectors for animation.
In our AI image process, it's important to be able to quickly and visually select from a sheet with prompt choices. We created this prompt guide with 90+ artists and art styles to allow us to do just that. You can download it here by visiting our Midjourney Prompt Guide page.
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