Technique
Motion design studio in London
Myth is a London motion design studio bringing brands, type and graphics to life. Logos, typography, data and brand assets in motion, designed and animated to a single creative standard across web, social and broadcast.
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What we provide
Design in motion, made to a single standard.
As a UK animation studio, we produce motion graphics and motion design across brand content, explainers, titles, idents and social, animating logos, type, icons and data with craft rather than presets.
We work to the same art-direction-led standard whether the work runs on a phone or a broadcast screen, and we can codify it into a system your teams reuse.
Start a project
Project still- Discipline
- Motion graphics, kinetic type, data viz
- Built for
- Web, social, product, broadcast
- Deliverable
- Films, idents, titles, templates
- Made in
- London, for clients worldwide
Definition
What is motion design?
Definition
What is motion design?
Motion design is animation applied to graphic and typographic elements: logos, type, icons, data and brand assets brought to life. It leans on design systems and graphic craft rather than character performance.
Myth designs and animates that motion to a single creative standard, and can codify it into a reusable system so the brand moves consistently everywhere.
Sources (1)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- Motion Graphic Design: Applied History and Aesthetics (3rd edition). Krasner, Routledge, 2013Supports: the history and practice of motion graphic design
What is the difference between motion design and animation?
Motion design applies movement to graphic and typographic elements like logos, type, icons and data. Animation more often centres on character performance and narrative. The two overlap, but the emphasis differs.
Myth works across both, and can codify motion design into a reusable system so a brand moves consistently.
Sources (2)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- Motion Graphic Design: Applied History and Aesthetics (3rd edition). Krasner, Routledge, 2013Supports: motion graphics as graphic design in time
- Understanding Animation. Wells, Routledge, 1998Supports: animation as a performance-led form
What is kinetic typography?
Kinetic typography is animated text: type that moves, scales and reveals in time with voice or music to direct attention and add emphasis.
Myth uses kinetic type to make a message land and to extend a brand's identity into motion.
Sources (1)
Academic papers, recognised industry standards, and canonical industry texts that back up this definition.
- The Kinetic Typography Engine: An Extensible System for Animating Expressive Text. Lee, Forlizzi, Hudson, ACM UIST, 2002Supports: animating expressive, time-based text
What's included
What motion design covers
Brand & graphic motion
Logos, type, icons and brand assets animated with considered easing, pacing and craft.
Kinetic typography
Type in motion that carries a message and a tone, from social loops to title cards.
Data & explainer motion
Charts, numbers and processes animated to make complex information clear and watchable.
Templates & systems
Editable templates and motion guidelines so your team can keep producing on brand.
The decision
A one-off piece or a reusable system?
A crafted one-off
A single, designed piece built around one idea, for a launch, a campaign or a key moment.
A reusable system
A motion language and templates your teams apply, so future work is faster and stays on brand.
We advise on the fit
We recommend whichever serves the brief and the budget, and often the right answer is one then the other.
Project stillDelivery
Every format you need
We deliver motion design in the formats and aspect ratios your channels need, with cutdowns and editable files where it helps your team.
- 16:9, 9:16 and 1:1 versions
- Broadcast and web masters
- Social cutdowns
- Editable templates
- Source files on request
- Multi-format delivery
How we work
How we make your motion design
Discovery & brief
We get clear on the message, the brand and the channels the work needs to run across.
Design & styleframes
We design the look in static frames and lock the creative direction before animating.
Animatic
We block pacing and transitions so the rhythm is right before full production.
Animation
We animate to a single standard, sharing work in progress at regular checkpoints.
Delivery
Final assets in every format, plus templates or source files where they help.
Portfolio
Motion design in motion
Internet Speed
IHG
Billington
Brand film
A Word
Motion poetry
Myth Ident
Myth Studio
What clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Motion design, answered
What's the difference between motion design and animation?
Motion design is animation applied to graphic and typographic elements: logos, type, icons, data and brand assets in motion. It overlaps with animation but leans on design systems and graphic craft rather than character performance. We do both, and we'll advise on what suits the brief.
How much does motion design cost?
It depends on length, complexity and how much bespoke design is involved. A short social loop costs far less than a full explainer or a broadcast graphics package. We scope every project around runtime and craft, and give you a clear, itemised quote upfront.
How long does a motion design project take?
Short pieces can take a couple of weeks. Longer, more designed work usually runs three to six weeks depending on scope, the number of formats and the approval process. We map a realistic timeline before we start.
What formats do you deliver in?
We deliver in whatever formats you need, including ProRes or H.264 for broadcast and web, MP4 for social, and lighter web formats. We also provide aspect-ratio variations (16:9, 9:16, 1:1) and cutdowns so the work runs across every channel.
Can you turn our brand guidelines into motion?
Yes. We translate static brand guidelines into motion: how the logo behaves, how type animates, easing, pacing and transitions. If you need it codified, we can deliver a motion playbook your teams apply across future work.
Do you provide source files and templates?
We can provide source files and editable templates so your team can produce on-brand motion in house, for example social templates or title cards. We'll set them up to be straightforward to use and hard to break.
Start a motion design project
Let's chat.
Tell us about the message and the channels it needs to run across, and we'll come back with a route, a rough timeline and a ballpark figure.
Myth Group
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