Explainer Video

Explainer videos are a great way to simplify complex ideas and communicate them to a large audience.

At Myth, we're committed to creating explainer videos that look great.

With multitudes of generic, boring animated content spilling into the web on a daily basis, owning a thoughtfully-crafted, beautifully designed animation style bespoke to your brand will allow you to steal the limelight and electrify your audience.

Explainer Videos at a Glance

Highly Engaging

Explainer videos are not just about explaining; they are about engaging. With captivating visuals and concise text, they grab the viewer's attention and keep them hooked till the very end.
Clear Communication

Explainer videos break down complex ideas into simple, easy-to-understand visuals and narration, making it easier for the audience to grasp the concept or information being presented.
Extremely Versatile

Explainer videos can be created on any topic, in any style, and can be used across various platforms, such as websites, social media, and presentations, making them a versatile tool for marketing and communication.
Boost Conversion Rates

Explainer videos are the ultimate salespeople. They highlight what makes your product or service special, showing potential customers exactly why they need it in their lives, helping them make that jump from "maybe" to "yes, please!"
Improve Information Retention

Research shows that viewers retain information from videos more effectively than from text. Explainer videos can help improve retention rates by presenting information in a memorable and visually appealing way.
Suitable for a Wide Budget Range

Whilst having a large budget can achieve show-stopping results, explainer videos can be effective at low-end budget ranges, by creating a tailored graphic style. Find out more about receiving a style proposal.
Style Proposal FAQ

Our Process



As no one knows your brand or project better than you, the first stage in any animation project is to take a deep dive into what the project is, and what makes the business or brand tick. Here, our creative director will ask questions to start formulating a creative vision, whilst the production team will get into the nitty gritty about how the project will run.



Once we've fully understood the brand or project, we will start to develop a concept treatment, styleframes or motion tests. The objective is to explore and establish the look and feel of the project. This is where ideas are thrown around, binned, developed and tested, before arriving at the perfect style for the project.



Now that the look and feel has been established, the next step is to create the story flow. Each scene is drawn out and placed in an end-to-end storyboard, allowing us to see how the film will look. Here, we can see if the story works, and input or remove scenes of necessary.



Once we are happy with the storyboard, it's time to animate. At this stage, our animation team fully engage, applying the concepts developed in the concept stage, to the storyboard that has been created. When it's ready, we'll send it to you for feedback, so together we can make sure the animation is perfectly crafted for its use case.


Sound Design

Finally, when the animation is complete and looking great, we'll make sure it sounds great too. Whether it's a composed score, sound effects or just a swingin' sound track, this final stage will get your animation ready for the limelight.

Explainer Video Highlights

Kato | Brand Launch Explainer

A fast-paced typographic animation focused on great movement and rhythm.

See Case Study

MEXT | Brand Values Explainer

An animation to showcase the vivid and distinct voice of MEXT, a new brand in the Mota-Engil corporation. The explainer video features characters and a bold colour palette.

See Case Study

The Billington Group | Employee Manifesto

Based on The Billington Group's distinctive brand look, we created an animated film to showcase the employee manifesto.

Budweiser | Cannes Awards Showcase

A mixed-media motion graphics piece showcasing Budweiser's Energy Collective initiative. Featuring typography, graphics and live-action.

See Case Study

BritBox | How-To Series

A series of videos created for the streaming service BritBox, to help new users with various elements of the setup process. Featuring a bespoke character family and easy to digest visuals.

See Case Study


"Myth came in and smashed the brief out the park. They brought flair and joy to the project as well as giving me total confidence that they will deliver. Solid team!"

Max Italiaander | Creative Director
A logo for Pixel Artworks on an Animation Studio in London's Website.

"Myth are great partners for us to work with, meaning they are always our go to for our animated films. They are creative, fast and fun to work with, patient with delays and last minute changes and always produce work that we are all proud of"

Julie Cook | Executive Producer
Revolt logo on Animation Studio website

"Thanks very much for all your support on the project - client and all the event delegates were super impressed with everything! It's our pleasure and look  forward to working with you again in the future!"

Andy Kaye | Senior Account Director
A client logo of a London animation studio. The Logo is a studio called Mr B & Friends.

Why Myth?

Explainer Video Proposal

If you are interested in working with Myth, but you would like to see what your project could look like, get in touch to request a proposal. Our team will happily create a bespoke proposal deck for you to view and share. This could include a concept treatment, styleframe or motion test.
Style Proposal FAQ
Explainer Video Specialists

Explainer videos are the backbone service of the motion graphics industry.

Our production team has successfully developed many films of this genre, and can build a bespoke project framework around your needs.
Motion Guidelines for Every Project

During every animation project, we will test, develop and establish a set of motion principles that make up the backbone of the project. Once the animation is complete, we will collate these findings into a brand motion playbook, allowing anyone to replicate the style. This makes future projects cheaper, easier and more consistent.

Get a proposal for your
explainer video project.

This could include a style treatment, bespoke concept art or a motion test.

Request a Proposal