Explainer videos are a great way to simplify complex ideas and communicate them to a large audience.
As no one knows your brand or project better than you, the first stage in any animation project is to take a deep dive into what the project is, and what makes the business or brand tick. Here, our creative director will ask questions to start formulating a creative vision, whilst the production team will get into the nitty gritty about how the project will run.
Once we've fully understood the brand or project, we will start to develop a concept treatment, styleframes or motion tests. The objective is to explore and establish the look and feel of the project. This is where ideas are thrown around, binned, developed and tested, before arriving at the perfect style for the project.
Now that the look and feel has been established, the next step is to create the story flow. Each scene is drawn out and placed in an end-to-end storyboard, allowing us to see how the film will look. Here, we can see if the story works, and input or remove scenes of necessary.
Once we are happy with the storyboard, it's time to animate. At this stage, our animation team fully engage, applying the concepts developed in the concept stage, to the storyboard that has been created. When it's ready, we'll send it to you for feedback, so together we can make sure the animation is perfectly crafted for its use case.
Finally, when the animation is complete and looking great, we'll make sure it sounds great too. Whether it's a composed score, sound effects or just a swingin' sound track, this final stage will get your animation ready for the limelight.
A fast-paced typographic animation focused on great movement and rhythm.
See Case StudyAn animation to showcase the vivid and distinct voice of MEXT, a new brand in the Mota-Engil corporation. The explainer video features characters and a bold colour palette.
Based on The Billington Group's distinctive brand look, we created an animated film to showcase the employee manifesto.
A mixed-media motion graphics piece showcasing Budweiser's Energy Collective initiative. Featuring typography, graphics and live-action.
A series of videos created for the streaming service BritBox, to help new users with various elements of the setup process. Featuring a bespoke character family and easy to digest visuals.
See Case Study"Myth came in and smashed the brief out the park. They brought flair and joy to the project as well as giving me total confidence that they will deliver. Solid team!"
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"Myth are great partners for us to work with, meaning they are always our go to for our animated films. They are creative, fast and fun to work with, patient with delays and last minute changes and always produce work that we are all proud of"
"Thanks very much for all your support on the project - client and all the event delegates were super impressed with everything! It's our pleasure and look forward to working with you again in the future!"
This could include a style treatment, bespoke concept art or a motion test.
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