Knowledge

How we brought A Modern Fairytale to life: a hand-illustrated animated short film championing animal welfare and plant-based living.

How we designed and animated the broadcast titles for ITV's coverage of Euro 2024, from early concept sketches to final delivery.

How we created a charming animated TV advert for Nestle Compleat, bringing lovable characters to life through detailed stop-motion inspired 3D animation.

Behind the slopalanche, many artists and studios are quietly finding ways to use AI that improve their output while retaining the craft. The real unlock starts with understanding what makes creative work feel like creative work.

Written by James Finlay

From the primordial feeds of early YouTube to the corporate Memphis bubble and beyond. A personal history of the explainer video, and why branded storytelling never really went away.

Written by James Finlay

The AI revolution is no longer a complete shock for creatives. But will it replace animators? The short answer is no, but it will fundamentally change how animation is created.

Written by James Finlay

A complete breakdown of the animation production timeline. From pre production through to final delivery, understand what goes into producing animated content and where time is truly spent.

Why does one studio quote £15k while another comes back with £150k? The 8 biggest factors that affect animation pricing, and how to make smarter decisions with your budget.

Visual learning is powerful. Here's how animated content is transforming complex subjects into engaging lessons.

Your team doesn't have to be in the same room to make magic happen. A look at how remote teams are reshaping creative work.

Myth Studio successfully navigated the challenges of the pandemic by specialising in animation and motion graphics. A case study on scaling a creative business.