In 2019, the James Grant Group, a highly prestigious talent management agency, rebranded to become YMU. As the group had now expanded to contain many different agencies and divisions, it was necessary to unify the brand's design and message. We worked with the chief creative officer to create a motion design style that could be used across the various departments.
We wanted to create a style that was bold, snappy, and stylish. Where nessesary, we used simple character illustrations in YMU's destinctive colour scheme.
The style revolved around simple, stylish, 'vignettes'. These are short text animations within a simple animated illustration. Using this method, it meant we could easily re-use certain sections for other films where necessary, creating a unified feel that is easy to roll out.
If you are looking to produce a series of videos with a consistent motion design style, we can help to conceptualise a motion design system that will be perfect fit for your brand or project.
We can create a motion graphic series that will consider the audience, the budget as well as the needs of the product or service.
Creating a motion graphic design style is a great way to produce consistent messaging for your audience, and can be rolled out when needed for any purpose and at any time.
Get in touch to request a free presentation deck that will demonstrate how we would approach your project.
