Budweiser envisions a future where every venue serving its products, from bars to stadiums, is powered by green energy. To accomplish this, they have initiated The Energy Collective, a global effort to supply renewable energy to a variety of entertainment venues worldwide.
Currently, The Energy Collective is connecting select nations, such as Ireland and Brazil, to sustainable power sources and plans to test the initiative in Colombia in 2022.
This undertaking complements and supports the net-zero objective set by Budweiser's parent company, AB InBev, which aims to achieve carbon neutrality across its entire value chain by 2040.
Our partner, Revolt London, a global creative consultancy specialising in purpose-led campaigns, had been working with Budweiser on the Energy Collective project.
They needed an animation studio that could provide a high quality explainer video with an extremely tight turnaround, as the video would accompany the submission of this project to Cannes Lions 2022.
Working along side Revolt, our team worked around the clock to create a showcase video worthy of the project. We created a high-impact explainer, blending live action archive footage, with animated infographics & motion typography.
Our solution to the tight turnaround was to use relatively simple designs, but animated in a highly engaging way. This keeps the video feeling pacey and exciting whilst also being clear and informative.
Budweiser won silver at the Cannes Lions, and Myth have been a motion graphics partner of Revolt London ever since, regularly working together on multiple projects.
"Myth are great partners for us to work with meaning they are always our go to for our animated films. They are creative, fast and fun to work with, patient with delays and last minute changes and always produce work that we are all proud of."