Animation Production for Advertising and TV
Animation for the biggest screens
From TV commercials to broadcast graphics, we create animation that captures attention and drives results.
About
Myth Studio creates broadcast-quality animation for advertising and television from our London base. Our credits include the ITV Euro 2024 opening titles and the title sequence for Sky's GROW. We produce TV commercials, channel branding, broadcast graphics packages, and cinema advertising, handling every stage from concept through to delivery in all required broadcast formats. Our work has appeared across major UK networks and international streaming platforms.
What We Offer
Why Myth
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Broadcast-grade craft
Every frame is built for the big screen. We combine cinematic art direction with technical precision, delivering animation that meets the highest broadcast standards.
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Story-driven titles
Our title sequences don't just introduce a show, they set the tone, build anticipation, and become part of the cultural conversation.
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End-to-end production
From initial concept sketches through styleframes and animatics to final delivery, we handle everything in-house. One team, one vision, no handoff friction.
ITV Euro 2024
Opening titles for ITV Sport's coverage of UEFA Euro 2024. Drama, energy, and national pride, all within a 30-second window.

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From sketch to screen
Every frame starts as an idea. Here is how we bring broadcast animation to life, from early concept sketches through animation breakdowns to final delivery.
Scene 01 Breakdown
Scene 03 Breakdown
Scene 06 Breakdown
Shot 13 Breakdown
More projects
Tickmill TVC
Television commercial
BritBox
Smart TV app promo
A Modern Fairytale
Vegan activist film
Grow
Title sequence
Budweiser Energy
Cannes Awards Show
What clients say
"Myth came in and smashed the brief out the park. They brought flair and joy to the project as well as giving me total confidence that they will deliver. Solid team!"
Max Italiaander
Creative Director, Squint/Opera
"Myth are great partners for us to work with, meaning they are always our go to for our animated films. They are creative, fast and fun to work with, patient with delays and last minute changes and always produce work that we are all proud of."
Julie Cook
Executive Producer, REVOLT
How We Work
A simple, collaborative process.
Broadcast deadlines are non-negotiable, so our process is built around them. Locked milestones, stakeholder sign-offs at every gate, and delivery in every required format.
- TV commercials & idents
- Title sequences & end credits
- Broadcast graphics packages
- Channel branding & rebrand
- Cinema advertising & trailers
- Multi-format delivery for broadcast, web & social
Brief & Research
We study the show, the network, the audience. Every creative decision starts with understanding context.
Concept & Treatment
Visual concepts and creative treatments that define the look, feel, and narrative approach.
Styleframes & Animatic
Key frames and timed animatics lock the visual direction and pacing before production begins.
Production
Full animation production with regular review checkpoints and stakeholder sign-off.
Post & Delivery
Compositing, grading, sound design, and delivery in all required broadcast formats.
Brief & Research
We study the show, the network, the audience. Every creative decision starts with understanding context.
Concept & Treatment
Visual concepts and creative treatments that define the look, feel, and narrative approach.
Styleframes & Animatic
Key frames and timed animatics lock the visual direction and pacing before production begins.
Production
Full animation production with regular review checkpoints and stakeholder sign-off.
Post & Delivery
Compositing, grading, sound design, and delivery in all required broadcast formats.
Related
ITV Euro 2024 Titles
ITV Sport · Broadcast
Case StudyGROW Title Sequence
Sky / Double Nickel Entertainment / Blazing Griffin · Broadcast
Article · 18 min readHow Long Does Animation Take? A Complete Guide to the Animation Process
Production
Article · 8 min readWill Animation Be Replaced by AI?
Industry Insights
Related concepts
Definitions and background reading from our glossary.
- Glossary
Pre-Production
The planning phase of animation production where scripts, storyboards, and styleframes are developed before animation begins.
- Glossary
Animatics
A rough animated version of the storyboard used to test timing, pacing, and narrative flow before full production.
- Glossary
Storyboarding
Visualising the narrative sequence of an animation through a series of sketches that plan camera angles and key actions.
- Glossary
Creative Direction
The guiding vision that ensures all visual and narrative elements of an animation project align with the brand's goals.
- Glossary
Production Scheduling
Allocating time and resources to each stage of the animation pipeline to meet the project deadline.
- Glossary
Scope Definition
Clearly outlining the deliverables, timeline, and resources required for an animation project.
- Glossary
Animation Pipeline
The step-by-step production process used by animation studios to take a project from concept to final delivery.
- Glossary
Art Direction
The management of the visual style and artistic elements of an animation project.
Frequently Asked Questions
Common questions about our advertising & tv services.