AI in the pipeline. Craft on the screen.
AI in the pipeline. Craft on the screen.
Hybrid AI animation from a London studio. We combine traditionally created art direction with AI-powered animation. This means you get beautifully crafted visuals, at the speed of AI, at less budget than a full CGI production.
What we make
What we make.
Hybrid AI animation isn't a format. It's a pipeline that produces work across a range of them.
Broadcast and online commercials.
Character-driven spots and brand films built for TV, OLV and paid social. Project Inchstone is the worked example.
Faux stop motion.
The tactile, handmade feel of stop motion without the schedule and cost of a physical set. Built for storybook warmth and tactile character work.
Brand films and long-form storytelling.
Two-to-five-minute narrative pieces for brand platforms, healthcare campaigns, and brand-purpose work where consistency across a longer runtime is the hard part.
Character animation.
Original characters built, lit and performed inside our hybrid pipeline. Concept-led, story-first, designed to land emotionally rather than demo a tool.
Pitch and proof-of-concept films.
Finished-looking pitch films that don't read as sketches. Useful for selling an idea internally, locking funding, or aligning a stakeholder group before the hero shoot.
Healthcare and patient storytelling.
Emotionally honest, illustration-led work on briefs where audiences are vulnerable and the story has to be handled with care. Built around real patient and caregiver experience.
Title sequences and broadcast packages.
Hybrid pipeline applied to opening titles and brand idents, where character and atmosphere have to land in seconds.
What hybrid AI animation actually is.
Hybrid AI animation is what we call the work we make when traditional animation craft and generative tools share a single production pipeline. Hand-drawn concept art. Built 3D environments. Sculpted, textured, lit characters. AI-driven motion. Compositing, grade and sound at the end.
The AI doesn't decide anything creatively. It animates, in-betweens, holds consistency, and gets us to a finished frame faster. Our artists make every other call, from the first sketch to the last colour pass. That distinction matters, and it's why the work doesn't look like the AI content currently flooding social feeds.
Built for
Built for.
Some teams find their way to hybrid faster than others. The four buyer profiles below are the ones we work with most.
Marketing leads at brands with broadcast ambition.
You want premium character work or a stop-motion sensibility for your next campaign, but the conventional CGI route doesn't fit the timeline or the budget. Hybrid lets you reach the quality bar inside a real-world brand schedule.
Creative directors at agencies.
You're pitching a character-led idea and you need a studio that can execute it credibly. We work white-label with agencies, deliver finished pitch films, and stay invisible to your client when that's the right move.
Healthcare and pharma teams.
The brief is emotionally complex, the audience is vulnerable, and a stock-feeling AI video is the fastest way to break trust. Project Inchstone for Nestlé Compleat is the clearest signal of how we approach this work.
Heads of production with immovable air dates.
You need broadcast-grade output, you need it on schedule, and you need a partner who can be honest about what hybrid can and can't do for a given brief. We'll quote within a working day and tell you the parts we'd phase rather than promise.
The pipeline
The five stages of the hybrid pipeline.
This is the pipeline we built for Project Inchstone. The exact balance shifts project to project. The principle doesn't.
01
Concepting and pre-production
This is where the lion's share of the project sits. Sketching. Painting. Repainting. Hand-drawn storyboards. Colour scripts that lock the mood and palette. The creative vision is formed here, and we won't let a machine near it.
02
World-building in 3D
Our 3D team builds the environment from the inside out. Every prop, every surface, every lighting rig set with intention. On Inchstones, the team imagined themselves as anthropomorphic possums to get scale and placement right. That sort of attention is what makes a world feel inhabited.
03
Character and detail
Characters are modelled with the same care you'd find in any considered CGI pipeline. On Inchstones, individual strands of fur were combed into place. The obsessive detail is what gives the AI something worth animating.
04
AI-driven animation
We use AI video models to animate the high-resolution renders, with prompting systems we've built and refined to get the acting right. The AI handles motion. Our artists hold the taste. Every output is reviewed, redirected and refined by a senior animator before it makes the cut.
05
Post-production and delivery
Compositing, grading, sound design, music, and final delivery in the formats you need. Broadcast, web, social, theatrical. Plus a clean record of every AI tool and asset used along the way, because the procurement teams at the bigger clients are increasingly (and rightly) asking for that.
Featured case study
Project Inchstone, for Nestlé Compleat
Compleat is Nestlé's tube-feeding nutrition brand. In early 2026 they launched Project Inchstone, a long-term platform built around a single, hard-won idea: that families who tube feed measure progress in inchstones, the small wins that the standard paediatric milestones often don't capture.
Klick Health brought us in to direct and produce the animated film at the heart of the campaign. The brief asked for warmth, patient honesty, and a story drawn from real caregiver experience. The protagonists are a family of possums, Penny and Piper, chosen because mama possums famously keep their young close.
We built the project on our hybrid pipeline. The characters carry the tactile feel of stop-motion puppets. The environments have the softness of a storybook. Generative tools held visual consistency across a relatively long runtime and carried the connective work between key frames, while our team led every creative decision from character sheets to final comp.
It launched for US Feeding Tube Awareness Week, and runs as the centrepiece of a sustained platform through 2026.
Collaborators
- Agency
- Klick Health
- Sound design
- Bark Soho
- Composition
- Eclectic Music
Legs, a hybrid short film.
Stop-motion models, built by hand. 3D environments, built digitally. AI animation, directed by us.
Three disciplines stacked into one pipeline.
When hybrid AI animation is the right call.
It isn't always. We'll tell you when it isn't.
Hybrid is a strong fit for
Character-driven brand films and broadcast spots that need the warmth of stop motion or the depth of 3D, on a tighter budget than either would normally allow.
Faux stop motion, where the tactile, handmade feel matters but a physical set isn't workable.
Pitch films and proof-of-concept work that need to look finished, not sketched.
Long-runtime work where visual consistency across many shots is the hard bit.
Projects where the schedule is real but the quality bar isn't moving.
Hybrid isn't the right call when
You want a project to be 100% hand-drawn, frame-by-frame. We do that too. It just isn't this service.
The brief is brand-voice-only motion graphics. Send it to our motion design team.
The client needs a fully physical stop-motion build for the press story or the sustainability narrative. We'll be straight with you about it.
The budget and timeline already stretch to a full CGI production and the brief warrants it.
What this isn't.
This isn't prompt-to-video. We're not feeding your brief into a model and rendering whatever comes out. The creative direction, the design language, the characters, the world, the performance choices, all of it is made by people on our team.
If you've seen AI video that felt cold, generic, or slightly uncanny, you've seen what happens without the rest of the pipeline in place. This is not that.
Why Myth
Why Myth for hybrid AI animation.
Breathtaking Illustration
Every project starts on paper. Concept art, character sheets, colour scripts. The hand-drawn foundation is what gives the rest of the pipeline a soul to chase, and it's why our hybrid work doesn't look like everyone else's.
Built Around Your Story
We don't have a house style we force onto a brief. We start with what your story actually needs, then choose the technique. On Inchstones, that meant possums and stop-motion warmth. Story first, technique second.
Artists in charge
Our team is animators and illustrators first. The AI sits inside a pipeline they direct, not the other way round. That's a small distinction that turns out to make a very large difference on screen.
Deep AI pipeline expertise
This isn't a side experiment. It's the same pipeline that delivered Project Inchstone for Nestlé Compleat, on a broadcast-ready schedule, with the procurement and rights checks a global brand needs. We've built it. We've delivered it. We've taken the notes.
What our clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Hybrid AI animation, the questions buyers ask.
Hybrid AI animation is a production approach that combines traditional animation craft (illustration, 3D modelling, stop-motion sensibility, lighting) with generative AI tools used at the animation stage. The visual identity is created by artists. The motion is generated, refined and directed inside a pipeline that artists own end to end.
Prompt-to-video AI hands the whole creative job to a model and accepts whatever it returns. Hybrid AI animation uses generative tools for one specific stage (motion) and keeps every other creative decision (story, design, character, lighting, performance, edit) in the hands of trained animators. The result looks finished, intentional, and on-brand.
Not in the way audiences have learned to spot. Because the AI is animating high-resolution, artist-built 3D renders rather than generating images from a prompt, the output keeps the look and feel our team has set. The AI adds motion to a world we've already designed.
On Project Inchstone, the hybrid approach cut delivery time by roughly 70% versus a like-for-like CGI production of the same complexity. The exact saving varies project to project. The honest framing is that hybrid lets us reach a higher quality bar inside a working brand timeline, rather than promising a fixed turnaround on every brief.
Faux stop motion is one of the strongest applications of the pipeline. We build characters and environments to a stop-motion sensibility, then animate with AI. The result keeps the tactile, handmade feel without the schedule and cost of a physical set. Project Inchstone is a worked example.
This is an active part of our work. We can build physical stop-motion models, photograph them, and animate the captures with AI inside fully built 3D environments. The textures of real materials are unmatched, and the AI lets us move them across shots that would be uneconomical in a traditional stop-motion build.
Visuals are not generated. Characters, environments, textures, lighting, colour, and design language are all created by our artists using traditional tools. The AI generates motion only. That distinction is the whole reason the work looks the way it does.
You do. The 3D assets, the concept art, the character designs, the finished animation, all of it transfers to you on delivery. We also keep a clean record of every AI tool and asset used in the build, which procurement and legal teams at larger brands increasingly need.
Broadcast commercials, brand films, character-led campaigns, faux stop motion, pitch films, and longer-runtime work where consistency across shots is the hard part. Any project where the quality bar is broadcast-grade and the timeline or budget rules out a full CGI build.
Send us a sentence about the project, or a full brief, or a Loom. We'll come back the same working day with a call slot and an honest read on whether hybrid is the right answer for what you're making.
Let's talk.
Tell us what you're making, who it's for and what good looks like. We'll come back with a recommended approach, a creative direction and a ballpark figure within the call.