Explainer videos that make the complex clear.
Explainer videos that make the complex clear.
Broadcast-grade explainer videos from a London studio. We turn dense products, data and regulations into stories your audience remembers after one watch.
Selected work
Product, category and pitch films.
How we work
Three steps from complex to clear.
Writers, art directors and animators in the same room from day one.
No brief ping-pong, no animation studio that doesn't understand your product.
01
Discover
Workshop with your product, sales and a real customer. We leave with the one insight the whole film will turn on, the thing your audience should remember on Monday morning.
02
Distill
Our writers compress dense product docs, regulation or research into a 60 to 90 second script a non-specialist understands on first watch. Then we board it frame by frame.
03
Design & animate
A bespoke motion system, professional VO and sound design. Style frames you own, not a template you share with four other SaaS companies.
What we make
Three flavours of explainer.
Product Explainer
SaaS & product films
A 60 to 90 second hero film that explains what you do, who it's for and why it matters, in one watch. Built for the top of your homepage and your paid acquisition feed.
- Script punch-up and storyboard
- Bespoke motion design system
- Professional VO and sound design
- Hero film plus 2 social cutdowns
Best for
Homepage, product launches
Complex concept, made clear
Regulatory, fintech, deep-tech or health comms. We translate dense, high-stakes subject matter into a film your audience watches without fast-forwarding, and legal clears in one pass.
- Research and subject-matter interviews
- Simplified visual metaphors and data viz
- VO in up to 3 languages
- Clearance-ready masters and social
Best for
Fintech, regulated, medtech
Pitch Explainer
Investor & boardroom films
Your deck, on screen, in 90 seconds. A narrative restructure of the story you're already telling, so the room actually gets it, and you walk out with the next meeting booked.
- Narrative restructure of your deck
- Data viz and typographic motion
- VO, music, sound design
- Board and room-ready exports
Best for
Fundraises, partnerships, tenders
Built for product, comms and founder teams
Whoever we're explaining for, we start with one question, what should they remember?
B2B SaaS & tech
Your product is ten clicks deep. The film is sixty seconds.
Product explainers, onboarding videos and feature launches that convert. We brief with your PM and script with your sales team, so the film lands the same pitch your best AE makes.
Fintech & regulated
Compliance reviewers and first-time users, same film.
Explainers that clear legal in one pass and still convert. We've worked under embargo with financial institutions and FTSE 100 comms teams. Mutual NDAs as standard.
Health & MedTech
Patients in minutes. Clinicians in seconds.
Patient education, device training and pharma explainers, clear without being clinical, warm without being vague. Reviewed by medical, approved by legal, watched by humans.
Startups & fundraise
Your deck, on screen, in 90 seconds.
Investor explainers, Series A and B launch films and demo videos. We write the narrative, we animate the data, and you walk out of the room with the next meeting already booked.
Why Myth for explainers
The craft behind every sixty seconds.
01
Writers in the studio
Scripts aren't briefs we hand to animators. Our writers sit next to our art directors from day one, so the story survives every production decision.
02
Bespoke motion, not templates
No stock libraries, no preset rigs you've seen on four competitors' sites. Every explainer gets its own motion system, one you keep and re-use.
03
We think like a product team
We've written explainers for FTSE 100 product teams, fintechs under embargo and Series B launches. We ask the questions your PM wishes the agency would.
04
Myth Labs in the loop
Our AI and hybrid pipeline compresses concepting, storyboarding and revision cycles, so more of your budget lives on screen, not in queue time.
400+
Brand & explainer films
12
Industry awards
FTSE
100 clients under NDA
98%
On-time delivery
What our clients say
"The Myth team have become a key partner for us at Pepsi. They have supported how we glean insights on communications, in a more iterative way, enabling us to test and learn, with speed and agility. The Myth team are collaborative, efficient and effective, and I look forward to continuing the partnership."
Cathy Graham Kidd / Senior Marketing Director, Pepsi Global
FAQ
Frequently asked questions.
60 to 90 seconds for a homepage hero. 30 for paid social. 2 to 3 minutes for a category deep-dive or investor film. We'll recommend a length on the intro call. Length is a creative decision, not a default.
Yes. Every explainer starts with our writers interviewing your product, sales and, where possible, a real customer. You'll see a first script inside the first week, not a brief bounced back to you.
Yes, a lot of our work is exactly this. We've written explainers for FTSE 100 fintechs under embargo, pharma clients and B2B platforms most people have never heard of. Mutual NDAs are signed as standard.
Whatever serves the story. A lot of our best work mixes a bespoke 2D system with short 3D sequences for hero shots and product visualisations. We recommend the right mix on the call.
Always. Your brand, extended into a motion language you keep and re-use across every film after. For agency clients we work fully white-label to your guidelines, not ours.
Product explainers generally sit in the £25k to £50k range. Category explainers and pitch films can run higher. We'll ballpark a figure on the 15-minute call, before you commit to anything.
Let's talk.
Tell us what you're making, who it's for and what good looks like. We'll come back with a recommended approach, a creative direction and a ballpark figure within the call.