# Myth Studio > London-based animation studio creating work for brands, film, and TV. Services include 2D animation, 3D animation, motion design, title sequences, brand films, explainer videos, social media animation, and AI-assisted video production. Clients include ITV, PepsiCo, IHG, LADbible, Sky, Uniqlo, Nestle, IMG, Social Security Scotland, and Chiswick Park. Last-Updated: 2026-03-30 ## Company Summary Myth Studio is an award-winning animation studio based in London. We work with marketing managers, brand leads, and producers who need video that performs: ads that grab attention, brand films that feel authentic, explainer videos that actually explain, and content that scales across markets. Based in London, we work with teams worldwide. - Website: https://www.mythstudio.co.uk - Location: London, UK - Contact: https://www.mythstudio.co.uk/contact ## Services - [2D Animation](https://www.mythstudio.co.uk/services/2d-animation-studio): Hand-drawn, vector, and cel animation for brands including ITV, Social Security Scotland, and LADbible. - [3D Animation](https://www.mythstudio.co.uk/services/3d-animation-studio): Stylised, craft-led 3D animation, product visualisation, and CGI for brands including Nestle and Chiswick Park. - [Motion Design](https://www.mythstudio.co.uk/services/motion-design-studio): Kinetic typography, motion graphics, and dynamic brand systems for clients including Uniqlo and PepsiCo. - [Advertising and TV](https://www.mythstudio.co.uk/services/animation-production-for-advertising-and-tv): Broadcast-quality TV commercials, title sequences, and advertising animation for networks including ITV and Sky. - [Brand Storytelling Video](https://www.mythstudio.co.uk/services/brand-films): Animated brand films and storytelling videos for clients including IMG and PepsiCo. - [Explainer Video Production](https://www.mythstudio.co.uk/services/explainer-video-production): Bespoke animated explainers with hand-crafted artwork. Clients include Chiswick Park. - [Social Media Animation](https://www.mythstudio.co.uk/services/social-media-animation-studio): Scroll-stopping social media animation for Instagram, TikTok, and LinkedIn. Clients include LADbible and PepsiCo. - [Employee and HR Communications](https://www.mythstudio.co.uk/services/employee-and-hr-communications): Animated internal communications, onboarding, training, and compliance videos for enterprise teams. - [Character and Mascot Animation](https://www.mythstudio.co.uk/services/character-and-mascot-animation): Designing and animating brand characters and mascots in 2D and 3D for campaigns, social, and broadcast. - [Brand Motion Systems](https://www.mythstudio.co.uk/services/brand-motion-systems): Kinetic identity, motion principles, and a playbook teams apply across web, social, product, and broadcast. - [Illustrative Motion Systems](https://www.mythstudio.co.uk/services/illustrative-motion-systems): Illustration-led animation, an ownable illustrated world, plus a motion playbook so the style scales. - [IP Previs and Pilot Development](https://www.mythstudio.co.uk/services/ip-previs-and-pilot-development): Previs, pitchvis, and animated pilots as a proof of concept to help secure a greenlight and funding. ## Service Definitions ### [Character and mascot animation](https://www.mythstudio.co.uk/services/character-and-mascot-animation) - What is a brand mascot, and what makes one work? - What is the difference between a brand mascot and a brand character? - How is a brand mascot kept consistent across channels? - What deliverables come with a mascot animation project? ### [Brand motion systems](https://www.mythstudio.co.uk/services/brand-motion-systems) - What is a brand motion system? - What does a brand motion system include? - Why does a brand need a motion system, not just one animation? ### [Illustrative motion systems](https://www.mythstudio.co.uk/services/illustrative-motion-systems) - What is illustrative animation? - How is illustrative animation different from motion graphics? - How does an illustration style stay consistent across a campaign? ### [IP previs and pilot development](https://www.mythstudio.co.uk/services/ip-previs-and-pilot-development) - What is pitchvis, and what does it prove? - What is the difference between previs, pitchvis and a pilot? - How does pitchvis help secure funding? ### [Animation production for advertising and TV](https://www.mythstudio.co.uk/services/animation-production-for-advertising-and-tv) - What counts as broadcast animation? - What technical standards does broadcast animation have to meet? - How is animation for advertising different from other animation? ### [Animated brand films](https://www.mythstudio.co.uk/services/brand-films) - What is an animated brand film? - How is a brand film different from an explainer? - How long should an animated brand film be? - What makes an animated brand film effective? ### [Animated internal and HR communications](https://www.mythstudio.co.uk/services/employee-and-hr-communications) - What are animated internal communications? - Why is animation effective for training and onboarding? - What formats do internal communications get delivered in? ### [Explainer video production](https://www.mythstudio.co.uk/services/explainer-video-production) - What is an explainer video? - Why do explainer videos help people understand complex ideas? - How long should an explainer video be? ### [Title sequence animation](https://www.mythstudio.co.uk/title-sequences) - What is a title sequence? - What is the purpose of a title sequence? - What does a title sequence project include? ### [2D animation studio in London](https://www.mythstudio.co.uk/services/2d-animation-studio) - What is 2D animation? - What is the difference between frame-by-frame and vector 2D animation? - What gives 2D animation its sense of life? ### [Motion design studio in London](https://www.mythstudio.co.uk/services/motion-design-studio) - What is motion design? - What is the difference between motion design and animation? - What is kinetic typography? ### [3D animation studio in London](https://www.mythstudio.co.uk/services/3d-animation-studio) - What is 3D animation? - How is 3D animation made? - When is 3D animation the right choice over 2D? ### [Social media animation studio in London](https://www.mythstudio.co.uk/services/social-media-animation-studio) - What makes social media animation different? - Why is the first second so important in social animation? - Why is social media animation designed to be watched without sound? ### [Creative strategy](https://www.mythstudio.co.uk/creative-strategy) - What is creative strategy? - Why does creative strategy lead with story rather than slides? - What does a creative strategy deliver? ### [Hybrid AI animation](https://www.mythstudio.co.uk/services/hybrid-ai-animation) - What is hybrid AI animation? - How is AI used in hybrid AI animation? - Does hybrid AI animation replace human animators? ## Industries Served Advertising and broadcast, FMCG, hospitality, education, public sector, healthcare, ecommerce, B2B, SaaS, fintech, beauty, fashion, real estate, and gaming. ## Production Process 1. Brief and Discovery: objectives, reference gathering, tone and style alignment. 2. Concept and Script: narrative concept, script, and visual treatment. 3. Design and Styleframes: visual direction, key art, and look development. 4. Animation Production: craft execution with regular review checkpoints. 5. Sound and Music: voiceover, sound design, and original score. 6. Delivery: final files in all required formats for web, social, broadcast, and event use. ## Awards and Recognition - [Our Awards](https://www.mythstudio.co.uk/awards): full list of awards and press recognition. - **Archiboo Awards 2024**: Winner, Best Short Clip, for the Gelephu Mindfulness City film (in partnership with Squint/Opera, Brick Visual, and BIG). - **Learning on Screen Awards 2024**: Winner, Best Online Educational Resource, for Where Do the Dead Go? - **Cannes Corporate Media & TV Awards 2022**: Black Dolphin, Best Corporate Animation, for Forte (Mitie, in collaboration with Casual Films). - ITV Euro 2024 title sequence broadcast to over 10 million viewers. Picked up as The Guardian's favourite title sequence of the tournament. ## Notable Work - [Inchstones](https://www.mythstudio.co.uk/work/inchstones): 3D animation for Nestle Compleat with stop-motion inspired character work. - [A Modern Fairytale](https://www.mythstudio.co.uk/work/a-modern-fairytale): Animated short film championing vegan activism through vibrant storytelling. - [ITV Euro 2024 Titles](https://www.mythstudio.co.uk/work/itv-euro-2024-titles): Dynamic broadcast titles and motion graphics for ITV's Euro 2024 coverage. - [GROW Title Sequence](https://www.mythstudio.co.uk/work/grow-title-sequence): Title sequence for GROW, a Sky Original family comedy directed by John McPhail. Combining William Morris botanical motifs, Victorian silhouettes, and Saul Bass-inspired graphic design to introduce the element of magic from the very first frames. - [Forever Young](https://www.mythstudio.co.uk/work/forever-young): Emotive brand film for IMG exploring themes of speed, grace, and legacy. - [A Space For...](https://www.mythstudio.co.uk/work/a-space-for): Animated TV advert for Social Security Scotland. - [Ident](https://www.mythstudio.co.uk/work/showreel-ident): Studio showreel ident showcasing Myth Studio's creative identity. - [Full Portfolio](https://www.mythstudio.co.uk/work) ## Myth Labs Myth Labs is the AI video production sister studio to Myth Studio, run by the same creative team. AI video production enquiries should go to Myth Labs directly. - [Myth Labs](https://www.mythlabs.co.uk/) ## Knowledge Hub (The Scroll) - [The Scroll](https://www.mythstudio.co.uk/knowledge): articles, insights, and thought leadership on animation and visual storytelling. - [Will AI Replace Animators?](https://www.mythstudio.co.uk/articles/will-animation-be-replaced-by-ai): Exploring whether AI will replace traditional animation, and where the ethics stand. - [How Animation Helps in Education](https://www.mythstudio.co.uk/articles/how-animation-helps-in-education): How animated content is transforming complex subjects into engaging lessons. - [What Affects the Cost of an Animated Video?](https://www.mythstudio.co.uk/articles/what-affects-the-cost-of-an-animated-video): The biggest factors that affect animation pricing. - [How Long Does Animation Take?](https://www.mythstudio.co.uk/articles/how-long-does-animation-take): A complete guide to the animation production timeline. - [How Can Artists Use AI Without Losing the Craft](https://www.mythstudio.co.uk/articles/how-artists-are-using-ai-without-losing-the-craft): How artists and studios are finding considered ways to use AI while retaining craft. - [The Rise (and Fall?) of the Explainer Video](https://www.mythstudio.co.uk/articles/the-rise-and-fall-of-the-explainer-video): A personal history of the explainer video, from Corporate Memphis to branded storytelling. - [How Many Ways Can You 'Faux' a Stop Motion?](https://www.mythstudio.co.uk/articles/how-to-faux-a-stop-motion): Exploring methods to recreate the aesthetic and charm of stop-motion animation using CGI and AI workflows. - [How AI Can Speed Up Animation Timelines Without Losing the Craft](https://www.mythstudio.co.uk/articles/how-ai-can-speed-up-animation-timelines): How hybrid AI animation pairs traditional craft with AI video models to deliver three months of work in four weeks. - [Glossary](https://www.mythstudio.co.uk/glossary): comprehensive glossary of animation, motion design, and visual effects terms. ## Key Pages - [Home](https://www.mythstudio.co.uk/): overview of Myth Studio, a London animation studio. - [Our Work](https://www.mythstudio.co.uk/work): portfolio of animation, motion design, title sequences, and brand films. - [About Us](https://www.mythstudio.co.uk/studio): the team, the story, and how the studio works. - [What We Do](https://www.mythstudio.co.uk/services): full list of animation and production services. - [Creative Strategy](https://www.mythstudio.co.uk/creative-strategy): creative strategy, visual narrative development, and campaign frameworks. - [Title Sequences](https://www.mythstudio.co.uk/title-sequences): cinematic opening title sequences for film, TV, sport, and streaming. - [TV Series](https://www.mythstudio.co.uk/tv-series): TV series, episodic content, and multi-part campaigns. - [Character and Mascot Animation](https://www.mythstudio.co.uk/services/character-and-mascot-animation): brand characters and mascots in 2D and 3D, built for reuse. - [Brand Motion Systems](https://www.mythstudio.co.uk/services/brand-motion-systems): kinetic identity and a motion playbook teams apply across channels. - [Illustrative Motion Systems](https://www.mythstudio.co.uk/services/illustrative-motion-systems): illustration-led animation and a repeatable illustrated style. - [IP Previs and Pilot Development](https://www.mythstudio.co.uk/services/ip-previs-and-pilot-development): previs, pitchvis, and animated pilots to win a greenlight. - [Fast-Track / Expedited](https://www.mythstudio.co.uk/expedited): expedited delivery on accelerated timelines. ## Contact - [Contact Page](https://www.mythstudio.co.uk/contact): get in touch to discuss a project. - Location: London, UK ## Full Content For the full text content of key pages, see [llms-full.txt](https://www.mythstudio.co.uk/llms-full.txt).