# Myth Studio: Full Content Reference > This file contains the full text content of Myth Studio's key pages, formatted as clean Markdown for LLM ingestion. Last-Updated: 2026-03-30 --- ## Company Summary Myth Studio is an award-winning animation studio based in London, creating work for brands, film, and TV. We specialise in 2D animation, 3D animation, motion design, title sequences, brand films, and explainer videos. We work with marketing managers, brand leads, and producers who need video that performs: ads that grab attention, brand films that feel authentic, explainer videos that actually explain, and content that scales across markets. Based in London, we work with teams worldwide. Our clients include ITV, PepsiCo, IHG, LADbible, Sky, Uniqlo, Nestle, Social Security Scotland, IMG, and Chiswick Park. - Website: https://www.mythstudio.co.uk - Location: London, UK - Contact: https://www.mythstudio.co.uk/contact --- ## Services ### 2D Animation https://www.mythstudio.co.uk/services/2d-animation-studio Myth Studio is a London-based 2D animation studio producing hand-drawn, vector, and cel animation for brands, agencies, and broadcasters. Our clients include ITV, Social Security Scotland, and LADbible. We specialise in character animation, illustrated explainers, and frame-by-frame work, with every frame crafted by our in-house team rather than generated from templates. Projects typically run 4 to 8 weeks from brief to delivery, with expedited timelines available. **What we deliver:** Character animation, illustrated explainers, frame-by-frame animation, vector and cel animation, social content. **Process:** 1. Brief and Discovery: We listen, ask questions, and define the scope. 2. Script and Storyboard: We write or refine the script and plan every scene. 3. Design and Styleframes: We develop the visual look of the project. 4. Animation: We bring it to life, frame by frame. 5. Sound and Music: We add voiceover, sound design, and music. 6. Delivery: Final files in every format you need. --- ### 3D Animation https://www.mythstudio.co.uk/services/3d-animation-studio Myth Studio is a London-based 3D animation studio producing stylised, craft-led 3D work for brands, agencies, and creators. Our portfolio includes 3D character animation for Nestle and environmental storytelling for Chiswick Park. We specialise in artistic 3D that prioritises strong shapes, expressive motion, and hand-crafted visual identity over generic rendering. Services cover product visualisation, character-driven animation, CGI environments, and social-first 3D content. **What we deliver:** 3D character animation, product visualisation, CGI environments, architectural visualisation, 3D motion graphics. **Process:** 1. Brief and Discovery: Understanding the project scope and creative ambition. 2. Concept Art and Design: Developing the visual direction and asset designs. 3. Modelling and Texturing: Building and surfacing 3D assets. 4. Animation and Lighting: Bringing scenes to life with motion and atmosphere. 5. Rendering and Compositing: Producing final frames at broadcast quality. 6. Delivery: Final output in all required formats. --- ### Motion Design https://www.mythstudio.co.uk/services/motion-design-studio Myth Studio is a London motion design studio creating kinetic typography, motion graphics, and dynamic visual systems for brands, broadcast, and digital platforms. Our clients include Uniqlo, PepsiCo, and 7UP. We design motion languages that extend static brand identities into animated formats, from social content and event graphics to broadcast packages and data visualisations. **What we deliver:** Motion graphics, kinetic typography, brand motion systems, UI animation, social media motion content, broadcast graphics. **Process:** 1. Brief and Discovery: Understanding your brand, audience, and goals. 2. Concept and Direction: Exploring creative approaches and visual styles. 3. Design and Styleframes: Crafting the visual language of the piece. 4. Animation: Bringing designs to life with precision and flair. 5. Sound Design: Adding audio that complements the motion. 6. Delivery: Optimised files for every platform and use case. --- ### Advertising and TV https://www.mythstudio.co.uk/services/animation-production-for-advertising-and-tv Myth Studio is a London animation production company creating broadcast-quality animation for advertising and television. Our credits include the ITV Euro 2024 opening titles and the title sequence for Sky's GROW. We produce TV commercials, channel branding, broadcast graphics packages, and cinema advertising, handling every stage from concept through to delivery in all required broadcast formats. **What we deliver:** TV commercials, broadcast idents, title sequences, channel branding, cinema advertising, sponsorship bumpers. **Process:** 1. Creative Brief: Understanding the campaign objectives, audience, and broadcast requirements. 2. Concept Development: Generating creative concepts aligned with the brand and campaign. 3. Storyboarding: Planning every shot for pacing, composition, and narrative. 4. Design and Art Direction: Establishing the visual style and asset creation. 5. Animation Production: Full animation with broadcast-standard quality control. 6. Post-Production and Delivery: Colour grading, sound mixing, and format delivery for all platforms. --- ### Brand Storytelling Video https://www.mythstudio.co.uk/services/brand-films Myth Studio is a London animation studio producing animated brand storytelling films that build lasting emotional connections between brands and audiences. Our brand film portfolio includes Forever Young for IMG and A Modern Fairytale, an award-nominated animated short. We combine bespoke illustration, original music, and narrative craft to produce films that go beyond product promotion, creating work that audiences remember and share. Projects typically run 6 to 12 weeks from strategy through to final delivery. **What we deliver:** Brand films, corporate storytelling, campaign films, origin stories, purpose-driven content. **Why brand films work:** - They create emotional resonance that product demos cannot achieve. - They differentiate your brand in saturated markets. - They build long-term brand equity, not just short-term clicks. - They work across multiple channels and have a longer shelf life. **Process:** 1. Brief and Strategy: Understanding the brand, audience, and the story worth telling. 2. Scriptwriting: Crafting a narrative that connects on an emotional level. 3. Visual Development: Designing the world, characters, and visual style. 4. Animation: Full production with attention to performance, timing, and detail. 5. Sound and Music: Original score, voiceover, and sound design. 6. Delivery: Final film optimised for all platforms and use cases. **Frequently asked questions:** - How long should a brand film be? Most brand films are between 60 seconds and 3 minutes. The right length depends on the story, the audience, and where it will be shown. - What is the difference between a brand film and a corporate video? A brand film prioritises story and emotion. A corporate video prioritises information. Both have their place, but brand films tend to leave a stronger, longer-lasting impression. - How do I know if a storytelling film is right for us? If you find yourself struggling to connect with audiences through conventional videos, that's often a sign. Consider whether your brand has a story, a founding narrative, or a set of values that could resonate on a deeper level. --- ### Explainer Video Production https://www.mythstudio.co.uk/services/explainer-video-production Myth Studio is an explainer video production company based in London. Our in-house animators and illustrators create bespoke explainer films with hand-crafted artwork, not templates or generic animation software. We work with public sector, healthcare, and corporate clients. We produce product explainers, app walkthroughs, investor pitch videos, and educational content, typically between 60 and 90 seconds, delivered in all formats for web, social, and event use. **What we deliver:** Product explainers, service explainers, process explainers, app and software walkthroughs, investor pitch videos. --- ### Social Media Animation https://www.mythstudio.co.uk/services/social-media-animation-studio Myth Studio is a London-based social media animation studio producing scroll-stopping content for Instagram, TikTok, LinkedIn, and YouTube. Our clients include LADbible and PepsiCo. We create platform-optimised animations in every format and aspect ratio, from campaign content series to one-off hero posts. Our team delivers fast turnarounds, including 24-hour rush delivery, without compromising on craft or brand consistency. **What we deliver:** Social media animations, story and reel content, carousel animations, platform-specific formats, campaign content series. --- ### Employee and HR Communications https://www.mythstudio.co.uk/services/employee-and-hr-communications Myth Studio is a London animation studio producing animated internal communications for enterprise and corporate clients. We create onboarding videos, training and compliance content, culture campaigns, and change management animations designed to cut through inbox noise. We deliver in all standard formats including SCORM-compliant packages for LMS platforms, with multi-language localisation and accessible captions. Projects typically take 3 to 6 weeks, with rush timelines available. **What we deliver:** Onboarding animations, training videos, compliance content, internal campaign films, change management communications, benefits explainers. **Frequently asked questions:** - Can you match our existing brand guidelines? Absolutely. We work within your brand framework to ensure consistency across all internal communications. If you have existing templates, style guides, or brand assets, we'll incorporate them seamlessly. - How do you handle sensitive HR content? We understand the importance of confidentiality. All projects are handled with strict NDAs in place, and we can work with your legal and compliance teams to ensure messaging is appropriate and accurate. - Can videos be updated if policies change? Yes. We can build modular video structures that allow sections to be updated without re-producing the entire piece. We also offer ongoing retainer arrangements for regular updates. - What formats do you deliver in? We deliver in whatever formats your internal platforms require, including MP4, MOV, and formats optimised for LMS platforms, intranets, and internal social channels. --- ## Industries Served Myth Studio works across a wide range of industries. The following are drawn from our service pages and client work: - **Advertising and broadcast**: TV commercials, title sequences, channel branding, and cinema advertising for networks including ITV and Sky. - **FMCG**: Animated campaigns for brands including PepsiCo, Nestle, and 7UP. - **Hospitality**: Motion design and brand systems for IHG. - **Education**: Animated educational resources, including award-winning content recognised at the Learning on Screen Awards. - **Public sector**: Animated campaigns for organisations including Social Security Scotland. - **Healthcare**: Explainer videos and patient-facing content. - **Ecommerce, B2B, SaaS, fintech**: Social media animation and explainer videos for digital brands. - **Beauty, fashion, real estate, gaming**: Platform-optimised social content and branded storytelling. --- ## Awards and Recognition https://www.mythstudio.co.uk/awards ### Archiboo Awards 2024: Winner, Best Short Clip The film for the Gelephu Mindfulness City in Bhutan took home Best Short Clip at the 2024 Archiboo Awards. Created in partnership with Squint/Opera, Brick Visual and BIG, the piece brings Bjarke Ingels Group's vision for a new kind of city to life through a blend of 2D and 3D animation. ### Learning on Screen Awards 2024: Winner, Best Online Educational Resource Where Do the Dead Go? won Best Online Educational Resource at the Learning on Screen Awards. Using animation to explore big, universal questions with care and craft. ### Cannes Corporate Media & TV Awards 2022: Black Dolphin, Best Corporate Animation 3D animation work on Forte for Mitie, in collaboration with Casual Films, earned a Black Dolphin for Best Corporate Animation at the Cannes Corporate Media & TV Awards. ### Press and Recognition The ITV Euro 2024 title sequence was broadcast to over 10 million viewers on opening night and picked up as The Guardian's favourite title sequence of the tournament. --- ## Title Sequences https://www.mythstudio.co.uk/title-sequences Myth Studio is a London animation studio designing and animating cinematic opening title sequences for film, TV, sport, and streaming. Our credits include the ITV Euro 2024 titles and the GROW title sequence for Sky. **Frequently asked questions:** - How long does a title sequence project take? Most title sequences take 4 to 12 weeks from brief to final delivery. Myth Studio can provide expedited delivery for rushed timelines. - What kinds of projects do you create title sequences for? TV and streaming series, feature films, documentaries, sports tournaments, and broadcast packages. - Can you work with our existing assets? Yes. We regularly work with live-action plates, existing illustration, brand guidelines, and composers you already trust. - Do you only work with UK clients? No. We're based in London but work with clients across Europe, North America, and beyond. --- ## TV Series and Episodic Animation https://www.mythstudio.co.uk/tv-series Myth Studio is a London animation studio producing TV series, episodic content, and multi-part campaigns for streaming platforms and broadcasters. Our work includes A Modern Fairytale and projects for Sky and ITV. From pilots to full series production, character design to title sequences. --- ## Fast-Track / Expedited https://www.mythstudio.co.uk/expedited Myth Studio is a London animation studio offering expedited delivery for projects on tight deadlines. We produce broadcast-quality 2D, 3D, and motion design animation on accelerated timelines without compromising on craft. --- ## Creative Strategy https://www.mythstudio.co.uk/creative-strategy Myth Studio is a London animation studio offering creative strategy for brands who need more than a brief filled in and handed off. We develop visual narratives, creative direction, and campaign frameworks that connect with audiences across broadcast, digital, and social. Clients include ITV, PepsiCo, and IHG. --- ## Knowledge Hub (The Scroll) https://www.mythstudio.co.uk/knowledge Articles, insights, and thought leadership on animation and visual storytelling from the team at Myth Studio. ### Will AI Replace Animators? https://www.mythstudio.co.uk/articles/will-animation-be-replaced-by-ai Writing in late 2024, the AI revolution is no longer a complete shock for creatives. AI image generators like Midjourney are now fairly commonplace, and the big technological advancements are being made in AI video, the development most feared by animators. **Key takeaways:** - AI can replicate surface aesthetics but struggles with intentional storytelling and emotional nuance. - The real threat isn't replacement but commodification of low-craft animation work. - Studios that invest in craft, story, and human direction will thrive alongside AI tools. - The most valuable animators will be those who can direct AI as a creative tool. - Ethical frameworks for AI in animation are still being written and the industry needs to participate. --- ### How Animation Helps in Education https://www.mythstudio.co.uk/articles/how-animation-helps-in-education Animation has become integral to classroom teaching and e-learning platforms. Modern technology makes it easier than ever to create and distribute animated educational content, helping bridge the gap between traditional teaching and the way contemporary learners actually absorb information. **Key takeaways:** - Animation makes complex concepts accessible by visualising abstract ideas. - Animated content supports diverse learning styles: visual, auditory, and kinesthetic. - Engagement rates for animated educational content consistently outperform static alternatives. - Animation removes language barriers through visual storytelling. - The cost of educational animation has decreased as tools and techniques have matured. --- ### What Affects the Cost of an Animated Video? https://www.mythstudio.co.uk/articles/what-affects-the-cost-of-an-animated-video You've got a brief, a budget, and a nagging feeling that animation might be the right move for your brand. But how much should it actually cost? And why does one studio quote £15k while another comes back with £150k? **Key takeaways:** - Animation style is the single biggest cost driver: 2D motion graphics cost less than frame-by-frame character animation. - Length matters, but not linearly: a 2-minute video doesn't cost twice as much as a 1-minute video. - Character complexity, number of scenes, and level of detail all affect pricing. - Sound design, voiceover, and music licensing add to the budget. - Usage rights and licensing terms can significantly affect the final cost. - Timeline pressure (expedited delivery) typically increases cost by 20-50%. - Revision rounds beyond the agreed scope add to both cost and timeline. - Working with a studio that understands your brand reduces hidden costs from miscommunication. --- ### How Long Does Animation Take? https://www.mythstudio.co.uk/articles/how-long-does-animation-take The answer to this question is never simple. It depends on the animation style, the complexity of the project, the number of characters, the length of the final product, and a dozen other variables. A 30-second animated video for television animation might take six weeks. A motion design piece for a brand event could be ready in two weeks or less. Frame-by-frame work? That can stretch to two or three months. **Key takeaways:** - Pre-production (script, storyboard, design) typically takes 1-3 weeks. - Animation production varies widely: 1-2 weeks for motion graphics, 4-8 weeks for character animation. - Post-production (compositing, sound, colour) adds 1-2 weeks. - Total timelines range from 2 weeks (simple motion design) to 12+ weeks (complex character animation). - Expedited delivery is possible but requires clear briefs and decisive feedback. - The biggest timeline risk is usually feedback delays, not production speed. --- ### How Can Artists Use AI Without Losing the Craft https://www.mythstudio.co.uk/articles/how-artists-are-using-ai-without-losing-the-craft The AI sloppification of content has done a good job of obscuring the fact that AI can be genuinely useful for artists, if used in the right ways. Seeing an avalanche of AI-produced content pouring onto feeds, somehow looking scarily good and nightmarishly uncanny at the same time, it is completely understandable that many artists choose to reject AI outright as a kneejerk reaction. **Key takeaways:** - AI works best as a tool for exploration, not as a replacement for craft. - Using AI for mood boards, look development, and rapid iteration can accelerate the creative process. - The key principle is that AI should assist the artist's vision, not define it. - Studios should be transparent about AI use with clients and collaborators. - The most effective approach is treating AI as one tool among many, not a silver bullet. --- ### The Rise (and Fall?) of the Explainer Video https://www.mythstudio.co.uk/articles/the-rise-and-fall-of-the-explainer-video Back in the mists of time, long before starting Myth, I cut my teeth as a freelance animator. At least, that's how I thought of myself. In reality, my main focus was Motion Design, or Motion Graphics, as the job was fluidly known. Another title, however, could have been more accurate: Explainer-Videologist. **Key takeaways:** - The explainer video boom was driven by affordable tools like After Effects and the rise of startup culture in the early 2010s. - Corporate Memphis became the dominant style because it was quick to produce, not because it was the best creative choice. - The real demand for explainer content came from corporations needing to communicate complex material, not startups. - When the Corporate Memphis bubble burst, studios that relied on a single style struggled to adapt. - The explainer video never actually died. It evolved into branded storytelling, and animation remains one of the most versatile ways to communicate. --- ### How Many Ways Can You 'Faux' a Stop Motion? https://www.mythstudio.co.uk/articles/how-to-faux-a-stop-motion As a studio founder (nee animator), I've always felt that stop-motion animation retains a certain level of magic above other styles. Even with today's advanced render engines, something about the tactility and charm of stop-motion seems irreplaceable, no matter how many GPUs you throw at it. **Key takeaways:** - Faux stop-motion describes any method to recreate the aesthetic and charm of stop-motion without a full physical setup. - A hybrid CGI to AI pipeline can cut production time by around 70% while preserving the handmade look and feel. - The magic of stop-motion lies not just in the aesthetic, but in the collaborative contributions of a large, skilled team of artists. - Building real-life character models and animating them with AI video offers promising results, with unmatched textures and minimal quality loss. - The method only works if the process remains collaborative, with room for artists to specialise and bring their skills to bear. --- ## Contact https://www.mythstudio.co.uk/contact To discuss a project or enquire about our services, visit [mythstudio.co.uk/contact](https://www.mythstudio.co.uk/contact). Myth Studio is based in London, UK.